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Redbox Likely to Reach Half-Billion Rentals This Weekend

By : Chris Tribbey | Posted: 13 Aug 2009

No bells will go off and no prizes will be awarded, but some consumer renting a DVD from a Redbox machine over the weekend will have in their hand the half-billionth rental to come from the machines, the company said Aug. 13.

“Redbox is committed to providing our customers with timely, convenient and affordable access to new release DVDs,” said Redbox president Mitch Lowe. “It is this singular commitment to our customers that has fueled our tremendous success, and we thank our consumers for achieving this milestone with us.”

Redbox started with a dozen kiosks in Denver, and today has more than 17,000.

Read the latest in the feud between Redbox and the studios in "Related News."

Related Stories :

Redbox Profit Grows as Coinstar Execs Eye More Studio Deals
Fox Wants 30-Day Delay on Kiosk Rentals
Lionsgate Inks Redbox Deal
Lionsgate’s Beeks Touts Redbox Deal, TV DVD and Digital
Redbox Files Second Suit Against a Studio
Mitch Lowe: Redbox Took Fox to Court ‘Reluctantly’
Analyst: ‘War’ Between Studios, Redbox Could Alter Future of Movie Industry
Fox Statement Regarding Redbox Suit


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