Redbox Likely to Reach Half-Billion Rentals This Weekend

13 Aug, 2009 By: Chris Tribbey

No bells will go off and no prizes will be awarded, but some consumer renting a DVD from a Redbox machine over the weekend will have in their hand the half-billionth rental to come from the machines, the company said Aug. 13.

“Redbox is committed to providing our customers with timely, convenient and affordable access to new release DVDs,” said Redbox president Mitch Lowe. “It is this singular commitment to our customers that has fueled our tremendous success, and we thank our consumers for achieving this milestone with us.”

Redbox started with a dozen kiosks in Denver, and today has more than 17,000.

Read the latest in the feud between Redbox and the studios in "Related News."