Redbox Launches Streaming Apps; Some Consumers Complain19 Dec, 2012 By: Chris Tribbey
Redbox Instant by Verizon applications for both Android and Apple devices launched Dec. 19, though consumers were quick to slam the application for lack of service and incompatibility with some devices.
Redbox Instant by Verizon, which pairs unlimited streaming of movies with four DVD rentals at Redbox kiosks for $8 a month, currently is in private beta trials, and isn’t expected to launch for the public until well into 2013.
That didn’t prevent Redbox and Verizon from launching the applications, causing consumers to complain about lack of access. The application also appears to be incompatible with some Android-based devices, at least for now.
“I guess I'll be sticking with Netflix. This is the only app I’ve ever tried that refuses to run on a rooted device,” one user wrote in the review section for the application on Google Play, which offers Android apps.
“Way to render yourself useless,” another user wrote.
Despite the complaints, Redbox said it has received a very positive response to the beta trial thus far.
“Yesterday we opened up Redbox Instant by Verizon to public beta and began inviting the first consumers to sign up," Redbox said in a statement. "The response has been tremendous and we’re working hard to expand the number of people invited into public beta while approaching it in a way that ensures reliability and a quality experience of our product. We’re also working quickly to add additional devices so that everyone can enjoy the service.”
The free applications allow users to reserve movies at kiosks, instantly stream content, bookmark favorite titles, and allow users to buy and rent without a subscription. The service has an interface similar to Netflix applications, and Redbox Instant promises a free month trial.
“Redbox Instant is convenient, easy and affordable,” the application promises.