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Redbox Instant Partners With Roku

6 Jun, 2013 By: Chris Tribbey, Erik Gruenwedel

Redbox Instant by Verizon will offer its multiplatform rental service to Roku media players beginning this summer.

Roku helped launch the subscription video-on-demand market in 2008 with the bow of a Netflix-branded player.

Redbox Instant by Verizon on Roku is available for $8 per month, which includes four credits to access new-release discs at more than 43,000 Redbox kiosks nationwide and online, as well as the ability to purchase and rent new releases on-demand through the Redbox Instant store.
“We’ve received overwhelming demand from our customers for Redbox Instant by Verizon on their Roku devices, and we’re pleased to be expanding the service this summer to meet that demand,” Shawn Strickland, CEO of Redbox Instant by Verizon, said in a statement. “Roku is synonymous with great choice, control and value in TV entertainment, and together as partners, we share a strong commitment to providing movie fans a fun and convenient way to enjoy their favorite Hollywood entertainment.”

Redbox Instant by Verizon subscribers will be able to access the service on their Roku players, and everyone regardless of subscription will have the ability to purchase and rent the newest digital releases directly through the channel. Redbox Instant by Verizon on Roku will be accessible at launch on Roku 3, Roku 2, Roku LT (models 2400 & 2450) and Roku HD players (model 2500), as well as the Roku Streaming Stick.

“Redbox Instant by Verizon is a tremendous addition to the Roku platform. We look forward to introducing our customers to the service, and continuing to grow our selection of streaming entertainment for the TV,” Steve Shannon, GM of content and services with Roku, said in a statement.

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