Redbox Extends Free Monday Rentals7 May, 2009 By: Chris Tribbey
Rental kiosk operator Redbox has extended its free rental code Mondays promotion through August.
The promotion, originally slated to end May 11, will be changed to a monthly code, instead of once a week, Redbox said. Users can get their codes by registering at Redbox.com.
“Our free rental code promotions are a great tool to raise awareness and trial of Redbox and to encourage consumers to experience the convenience of our DVD rental kiosks,” said Redbox president Mitch Lowe. “Due to the positive feedback the promotion has received from our consumers and the press, we are going to extend the promotion through the summer.”