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Redbox Adds New SVP

9 Aug, 2012

Redbox has added David Asch as its new SVP of content, parent company Coinstar announced. He’ll be charged with acquisitions and content strategy for Redbox’s 31,000-plus kiosks.

“Redbox is proud to welcome David to the Redbox executive committee and as a member of our leadership team,” said Gregg Kaplan, president and COO of Coinstar and interim president of Redbox. “His vast industry expertise and business savvy are ideal qualities that will fit perfectly within the dynamic and exciting environment of Redbox, and we look forward to David’s contributions to our business.”

Asch most recently served as SVP of Internet and content services for Frontier Communications, where he managed distribution deals with Dish Network and DirecTV. Prior to Frontier, Asch was EVP for In Demand Networks, where he was charged with initiatives for programming, digital media, planning and business development.

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