Projection: Top Seller, Rental to Remain in Place27 Feb, 2009 By: Kelly Burner
It is a quiet week in home entertainment when the most significant title released grossed a mere $13.6 million in theaters. The Haunting of Molly Hartley, released Feb. 24 by Fox, was the only title released last week that grossed greater than $10 million. Two other theatrical releases with greater than $1 million total ticket sales came out at the same time: Sex Drive, a comedy from Summit Entertainment that grossed $8.4 million; and What Just Happened ($1.1 million), a black comedy from Magnolia that features an all-star cast, including Robert De Niro and Sean Penn.
It’s a wonder that What Just Happened didn’t perform better in theaters. If it’s marketed better at retail, the film will be a sure-fire hit, sparking its way to one of the top 5 sellers and rentals for the week.
Molly Hartley is likely to snag a spot on the rental chart as high as No. 3, and Sex Drive should make a respectable showing as the No. 10 best seller and rental.
With only these three new significant titles to contend with, the top titles of this week are liable to hold onto their spots, with the possibility of minor shifts. Expect High School Musical 3 to be the top seller for a second week running, and Body of Lies to hold onto the title of top rental.