'Superman' Sales Encourage Contributions to Schools29 Dec, 2010 By: Ashley Ratcliff
Consumers can give back to schools through purchasing Paramount Home Entertainment’s Waiting for “Superman,” a documentary about the American public education system.
Both the Blu-ray ($29.99) and DVD ($19.99) versions of Waiting for “Superman,” streeting Feb. 15, will include a $25 credit for the buyer to donate to the classroom project of their choosing at www.DonorsChoose.org. It’s as simple as selecting a project from the website and then entering the unique code packaged with each disc.
A portion of the proceeds from the sale of each DVD and Blu-ray of the film also will benefit Get Schooled, an independent nonprofit organization founded by Viacom and the Bill & Melinda Gates Foundation.
“I think that every kid, no matter where they are born or what they have been given in life, deserves a great education and a piece of the American dream. The idea of education reform becomes a lot less abstract and a lot more compelling when you see these beautiful kids and realize all their potential,” said director Davis Guggenheim. “Now there are reformers out there who are defying the odds and proving it’s entirely possible to create outstanding schools, even in the most troubled neighborhoods. That’s what drove me to tell this story and to make this movie.”
In Waiting for “Superman,” Guggenheim follows five real-life students and their families as they encounter struggles caused by a broken school system that stifles academic growth.
Bonus material for the film includes four more stories of students and teachers, commentary by Guggenheim and producer Lesley Chilcott, featurettes, a glimpse at what has changed in the education system since the movie was filmed and more.