Monday, January 05, 2009
Sony Pictures Home Entertainment is teaming up with Food Network to deliver 12 DVDs with various recipes, shopping guides and how-to’s for cooking up popular meals. The "Meals on DVD: Shop, Watch, Cook!" DVDs arrive Dec. 9 at $7.99 each.
Each themed disc will feature multiple recipes from popular Food Network shows, including Alton Brown’s “Good Eats,” Giada De Laurentiis’ “Everyday Italian,” Ina Garten’s “Barefoot Contessa,” Michael Chiarello’s “Easy Entertaining,” Paula Deen’s “Paula's Home Cooking”, Rachael Ray’s “30 Minute Meals,” and Tyler Florence’s “Tyler's Ultimate.” Initial offerings include Perfect Thanksgiving Dinner, Holiday Dinner Party, Holiday Cookies, Cozy Comfort Foods, The Great Bakeoff: Great Dessert Recipes from Paula Deen and Slow Cookin': Great Slow Cooker Recipes from Paula Deen, Simple Side Dishes, Quick Meatloaf Recipes, Easy Chicken Dinners, Soul Soothing Soups, Mac and Cheese Feasts, and Pastas from Giada.
The DVDs include a shopping list on the outside packaging, plus access to downloadable recipes.
Jack Talley, SVP, retail expansion, Sony Pictures Home Entertainment, said the retail plan is to go into the grocery stores through which Sony Pictures has distribution. Stores include Kroger, Safeway, H-E-B (in Texas) and ShopRite (in the Northeastern United States).
“We feel our product matches up perfectly,” Talley said.
Talley said plans include in-store marketing through signage, fixtures on existing signage, and placement near the front of the store or in relevant sections, such as in the deli or spice aisles or near baked goods. Other plans include possible in-store demonstrations and cross promotions with individual retailers on certain related food items.
“Whether it’s an entire meal or side dishes or for a holiday, a consumer can purchase this, take it home, and have Rachel Ray or Alton Brown show them how to make these dishes in a fairly quickly, in a 30-minute time frame,” Talley said. “We feel it’s perfect for the person who’s in a store and might not know what they want to prepare that night or for later in the week.”