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Sony Pictures, Maxim Partner on Action DVD Promo

7 May, 2009 By: Billy Gil

Sony Action Unleashed

Sony Pictures Home Entertainment and Maxim have teamed to offer a one-year subscription of the men’s magazine with purchase of a Sony Action Unleashed! DVD. The DVDs street May 12 at $14.95 each.

Titles include Rocky Balboa, Ghost Rider, Bad Boys, Bad Boys 2, XXX: State of the Union, Black Hawk Down, Bobby Z, Half Past Dead 2, Bobby Deerfield, Revolver and Southland Tales. They arrive in packaging with fake bullet-holes.

“We wanted to create a campaign to leverage some of our existing male-focused catalog,” said Marc Rashba, VP of worldwide marketing for Sony Pictures Home Entertainment. “The Action Unleashed! campaign is designed to create awareness and through our partnership with Maxim, we hope to connect to this very important audience.”

There is a one-subscription limit per purchase.

An Action Unleashed! Web site launched May 6 with movie clips and trailers from the collection, at www.actionunleashed.com.

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