Paramount Packages ‘Kung Fu Panda’ With Companion Film15 Sep, 2008 By: Thomas K. Arnold
In what is believed to be an industry first, Paramount Home Entertainment is bundling its upcoming home video release of Kung Fu Panda with a direct-to-video companion film — and releasing the package on a Sunday, Nov. 9, instead of the traditional Tuesday.
Most of the major studios are actively producing direct-to-video sequels to major theatrical hits, but never before has one come out on home video the same day as the original. And while studios have occasionally released titles on a Friday or a Monday, this is the first time Sunday has been the day a new release arrives in stores.
Kung Fu Panda, a DreamWorks Animation SKG hit that grossed $213.8 million in U.S. theaters this past summer, is the big kidvid release of the holiday season. It will be available on both DVD and Blu-ray Disc.
The companion film, Secrets of the Furious Five, is slugged, “The Kung Fu Panda story continues.” The film delves into the back stories of the Kung Fu Panda characters, with all-new animation and both Jack Black and Dustin Hoffman reprising their roles as the voices of Po and Master Shifu.
What Paramount is calling the “Pandamonium Double Pack” will retail for less than $25. A single disc of Kung Fu Panda only also will be made available, priced below $20.