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Paramount, DreamWorks Ready ‘Dragon’ With Promotions

4 Oct, 2010 By: Chris Tribbey

How to Train Your Dragon

The day before the Oct. 15 Paramount Home Entertainment and DreamWorks Animation release How to Train Your Dragon on DVD and Blu-ray Disc, Cartoon Network will broadcast Legend of the Boneknapper Dragon, an original animated program packaged with the Blu-ray/DVD combo pack and DVD double-pack.

Additionally, children are invited to visit CartoonNetwork.com Oct. 7-31and create their own dragon, giving it special powers and unique features. Retailers during the Oct. 16-17 weekend also will offer special Dragon premiums, including activity booklets and photo opportunities.

Available on the Blu-ray of Dragon via BD Live is a new behind-the-scenes featurette, “Finding the Story,” which has previously unreleased footage of directors Chris Sanders and Dean DeBlois.


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