Paramount Bows Early Digital Access to 'Bad Grandpa' With Twitter Promotion26 Dec, 2013 By: Erik Gruenwedel
Paramount Home Media Distribution Dec. 26 kicked off the home entertainment launch of Jackass Presents: Bad Grandpa, starring Johnny Knoxville, with a multiplatform campaign that includes early digital access and live viewing event on Twitter.
The raunchy comedy earned more than $100 million at the domestic box office. It hits retail on Blu-ray Disc/DVD Combo Pack on Jan. 28. Paramount will stream an unrated cut of the comedy to registered digital consumers on Jan. 3.
Consumers who buy the digital edition (standard or Digital HD) at CinemaNow, iTunes, Sony Entertainment Network, Target Ticket, Vudu.com and Xbox Video, among other locations, can watch the movie along with Knoxville, and enter (at www.GrandpasBadBoard.com) for a chance to win prizes during a live Twitter viewing party, beginning at 5:00 p.m. PT on Jan. 3.
Starting Dec. 26, viewers can register at the movie’s website to watch the Jan. 3 digital edition and play the accompanying board game, which includes questions relating to scenes in the movie. Players who qualify and correctly fill out the board and submit their cards will be entered into a sweepstakes for a chance to win an iPad Mini or a trip for two to Las Vegas (see the website for complete details).