NASCAR to Feature ‘Transformers’ Cars13 Oct, 2009 By: Chris Tribbey
NASCAR drivers Jeff Gordon and Ryan Newman Oct. 17 will race two vehicles branded with images of Transformers: Revenge of the Fallen characters Megatron and Optimus Prime.
Sponsored by Paramount Home Entertainment,, the race at Lowe’s Motor Speedway in Charlotte, N.C., will also include an ESPN.com giveaway. Fans can vote for one car or the other, and enter for a chance to win free copies of the DVD signed by actress Megan Fox and a trip for two to Homestead-Miami Speedway Nov. 22 to meet Gordon and Newman.
Director Michael Bay will be the official pace car driver for the Oct. 17 race, and both Gordon’s and Newman’s uniforms and crews will also feature the Transformers characters.
ESPN is advertising the event across its broadcast, mobile and print media outlets, and a 30-second NASCAR and Paramount ad will air during NASCAR countdown shows before Oct. 17.