HBO Plugs ‘True Blood’ With Social Media Contest9 Jun, 2011 By: John Latchem
HBO has teamed with ad agency BBDO NY to promote the DVD and Blu-ray Disc release of True Blood: The Complete Third Season with an online and social media contest.
Television spots for the set began airing May 23, featuring a spokesperson walking through a train station that contains 60 clues related to the third season. Fans are instructed to visit www.hbo.com/digdeeper, where they can study the commercial and tag any clues they identify.
Players earn a badge for every 10 clues guessed correctly. Identifying all 60 clues enters the player into a special drawing for “The Ultimate True Fan Experience.” The contest runs through July 17 and the prize and winner will be announced later this summer.
The spots are airing on Bravo, E!, G4, MTV, Syfy and TBS. According to HBO the contest has received more than 4,500 entrants its first two weeks.