Borders Gets Exclusive ‘Twilight’ Special-Edition DVD9 Feb, 2009 By: Erik Gruenwedel
Borders Group Inc. Feb. 9 said it has collaborated with Summit Home Entertainment to create an exclusive special two-disc limited-edition DVD boxed set of Twilight that will be available March 21, the same day as the Blu-ray, standard-DVD and electronic releases.
The boxed set of the highly anticipated home video debut of Twilight, which generated $187 million at the U.S. box office and captivated millions of female teen readers of the four “Twilight” novels, is available exclusively at Borders, as well as on Borders.com.
The Ann Arbor, Mich.-based book chain at most locations will host midnight parties March 20 counting down the final minutes until the DVD’s official sale at midnight.
The $39.99 boxed set includes an extra 60 minutes of special bonus features, 10 photo cards printed on pearlescent paper, and packaging unique to the Borders special edition.
Exclusive material includes cast interviews with Robert Pattinson (Edward), Kristen Stewart (Bella), Cam Gigandet (James), Edi Gathegi (Laurent) and Rachelle Lefevre (Victoria) recorded last summer during San Diego Comic-Con International.
The set includes red-carpet footage from the global movie premiere in Los Angeles, including a never-before-seen segment that contains interviews with Kellan Lutz (Emmett), Ashley Greene (Alice), Nikki Reed (Rosalie) and rock band Paramore, who contributed to the movie’s soundtrack.
Also included is a re-edited version of the Borders Book Club episode that features author Stephenie Meyer discussing the phenomenon behind the “Twilight” saga.
Other special features (also found on other releases) include Linkin Park music video “Leave Out All the Rest,” five extended and deleted scenes with director Catherine Hardwicke’s introductions, and the seven-part documentary “The Adventure Begins: The Journey from Page to Screen.”
Finally, the set includes a Comic-Con “fandom” piece, a Comic-Con NY sizzle reel and three trailers.
“We’ve been with this series from the very beginning and share fans’ enthusiasm as we’ve watched it explode into a full-blown cultural phenomenon,” said Anne Kubek, EVP of merchandising and marketing with Borders. “To celebrate the release of the film on DVD, we wanted to go above and beyond to create something truly special that can’t be found anywhere else.”
Borders' Twilight set