Bob the Builder Goes CGI19 Jan, 2010 By: Chris Tribbey
One of the preschool crowd’s favorite characters just got a CGI makeover.
For going on a decade now, the stories of Bob the Builder and his team of upbeat vehicles and animals have been told via stop-motion animation. With the March 23 release of Bob the Builder: Heavy Duty Diggers (DVD $14.98; order date Feb. 17), kids will see Bob in a whole new way.
Lionsgate and HIT Entertainment include five episodes of the new, computer-generated Bob and friends on the DVD, following them hard at work in their new home of Harbor Town. New characters are introduced as they build a new pier, a surf school and a tree house.
“Bob the Builder's transformation to CGI opens up the content to much more exciting builds and more action-packed storylines. It's sure to appeal to current Bob the Builder fans in addition to expanding his appeal to other boys as well,” said Kristin Moss, Lionsgate VP of marketing. “Already a top 10 preschool DVD brand, this fresh new look keeps Bob the Builder relevant to today's preschoolers, all the while maintaining his strong values of teamwork, positive-thinking and problem-solving.”
Episodes include “Scratch’s Hidden Treasures,” “Scrambler’s Best Idea,” ‘High Tide for Lofty,” “Scoop the Artist” and “Lofty and the Monster.”