Anchor Bay Teams With Buffet Chains for 'Underdogs' Promotion18 Aug, 2016 By: John Latchem
Anchor Bay Entertainment has partnered with Ovation Brands restaurants and Furr’s Fresh Buffet to promote the animated movie Underdogs on DVD.
The Ovation portfolio includes Old Country Buffet, Ryan’s, HomeTown Buffet and Country Buffet.
The restaurants will spotlight true-life heroes with a Family Night promotion starting Thursday, Aug. 25, from 5-8 p.m. The seven-week program will celebrate heroes from soldiers to teachers.
According to the schedule, Aug. 25 will be Meet a Firefighter Hero Day; Sept. 1, Scouts Honor; Sept. 8, Teacher Heroes and Grandparent Heroes; Sept. 15, Soldier Hero; Sept. 22, Thank You, Police Officers!; Sept. 29, Literary Heroes; and Oct. 6, Little Heroes .
Local heroes will be invited to participate in the weekly activities to share their experiences and inspire guests.
The program will wrap up Oct. 6 with a screening of Underdogs at select locations. Restaurants will also be hosting canned food drives to benefit local charities the last week of the promotion. Participating restaurants will accept donations during that week, and each child who brings in a can will receive an “I Can Make a Difference” sticker.
In addition to the interactive Family Night activities, all restaurants will be giving away a free DVD of Underdogs through a random drawing Oct. 6.
Underdogs tells the story of toy foosball players coming to life to help a young man save his village.