Anchor Bay DVDs Help Plant Trees29 Aug, 2008 By: Angelique Flores
Anchor Bay Entertainment Sept. 9 is releasing the next two DVDs in the “Element” series, with green twist.
For every four “Element” DVDs that are purchased, the Arbor Day Foundation will plant one tree in a national forest. Anchor Bay began this corporate sponsorship of the Arbor Day Foundation with the first two “Element” DVDs, which streeted in December 2007. So far in 2008, Anchor Bay customers have helped fund the planting of more than 20,000 trees through this partnership.
Also, packaging for the “Element” DVDs is assembled from recycled paper.
The DVDs, Element: Pilates Weight Loss for Beginners and Element: AM & PM Yoga for Beginners, will be priced at $14.98 each.
Pilates Weight Loss for Beginners was created by best-selling author and Pilates expert Brooke Silver. This is the first DVD from Silver, who has trained Madonna and Zooey Deschanel among other actresses and celebrities at her re: AB Pilates studio in New York.
AM & PM Yoga for Beginners was created by master and Virayoga founder Elena Brower, whose clients include Christy Turlington Burns, Naomi Watts and Gwyneth Paltrow.