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Alebrije Signs Deal With Navarre

1 Jul, 2009 By: Angelique Flores

The newest player in the Latino home entertainment market is expanding its reach.

Alebrije Home Entertainment (AHE) has inked a distribution deal with Navarre Distribution Services.

The label, based in Cooper City, Fla., launched under Alebrije Entertainment to focus on home video and video-on-demand content for the Latino markets in the United States and Canada. The parent company has been around for 10 years distributing content, such as theatrical and nontheatrical U.S. feature films as well as television shows for the Latin-American television market.

“The U.S. Hispanic market is now the second-largest Spanish-speaking market behind Mexico with over 45 million people,” said CEO Javier Salgado. “And now there are 12 million Hispanic households that need to be served.”

Alebrije launched its home video division last September. Through the rest of 2008, the company released the theatrical Mexican films Un Mundo Maravilloso, Como Tú Me has Deseado and Tú Te lo Pierdes as well as the direct-to-video releases La Reportera Salvaje and Pecadoes de una Profesora.

The label’s content will be mostly Spanish-language theatrical films from Mexico, said Al Perez de la Mesa, the company’s VP of sales and acquisitions. He said the slate also will include films from Latin America and Spain, independent English-language films that have a
Latino theme, novelas and direct-to-video titles. All the titles will be subtitled in English to maximize the potential of the films beyond the Spanish-speaking market.

AHE plans to release 12 to 15 titles a year, Perez de la Mesa said.

So far this year, the label has released the suspense film El Secreto de Jimena, which streeted in April.

Upcoming DVDs include VIP (Very Important Prisoners), a Spanish-language thriller from Guatemala (June 30); I.R.A. King of Nothing, an actioner starring Damian Chapa (July 28); and The Last Getaway, an English-language horror film (prebook July 31, street Aug. 25). Each of the DVDs is priced at $14.98.

Alebrije in September is planning to release on home video and pay-per-view a comedy special Polo Polo: VIP 1, featuring the popular Mexican comedian Polo Polo.

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