Activa Global Scores Warner/NFL Films Deal29 Jun, 2009 By: Eui-jo Marquez
Warner Home Video and NFL Films announced they have appointed sponsorship firm Activa Global Sports and Entertainment as the exclusive agency for all NFL DVD premium promotions.
Activa Global Sports and Entertainment has extensive experience developing and driving sponsorship programs and will bring insight into marketing and promotions that will resonate with fans, according to Jeff Brown, EVP and GM of Warner Home Video’s non-theatrical franchise. Activa Global has been an NFL licensee for more than seven years, developing promotions, premiums and collectibles.
“NFL Films is excited to be represented by Activa Global Sports and Entertainment, a first-class organization who will help us provide both NFL sponsors and licensees with cutting-edge premiums showcasing our extensive library of content,” said Barry Wolper, CFO, NFL Films.