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‘Madagascar 2’ to Get Companion Disc

7 Jan, 2009 By: Thomas K. Arnold

Paramount Home Entertainment is once again doubling up with its Feb. 6 release of Madagascar: Escape 2 Africa, the $170 million-grossing sequel to 2005’s Madagascar.

Both the DVD and the Blu-ray Disc version of the animated film will come with an entirely new companion piece: two all-new, never-before-seen animated adventures from Nickelodeon’s new “The Penguins of Madagascar” TV series.

The additional program will come on a second disc as part of the “Move It! Move It! Double DVD Pack,” while on the Blu-ray Disc edition it will be included on the same disc as the film.

DreamWorks chief Ann Daly said the decision to offer consumers a “sneak peak” of the new TV series came after a similar strategy with Kung Fu Panda paid off handsomely. Sales of the “Pandemonium Double Pack,” which included the direct-to-video companion film Secrets of the Furious Five, accounted for nearly 30% of total unit sales, at a significantly higher price point of nearly $25.

Kung Fu Panda wound up the top-selling animated DVD of 2008, with estimated unit sales of 6.7 million units, according to Home Media Magazine market research.

Single discs of new releases typically sell for about $15 their first week in stores.

“In this economy, the fact that we sold nearly 30% of our volume in that configuration, and at that price point, is great,” Daly said. “It shows consumers are looking for value, not just the lowest price.”

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