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Strategy Analytics: PS3 Will Win Console War

By : Chris Tribbey | Posted: 09 Mar 2010

The Wii may have beaten both the Xbox 360 and PlayStation 3 out of the gate, but the PS3 will be No. 1 in total sales when all is said and done, according to a forecast from research firm Strategy Analytics.

The firm is reporting lifetime unit sales for the PS3 to hit 127 million, compared to 103 million for the Wii.

“[Wii] sales are now falling, particularly in mature markets, and its installed base will peak in 2011,” said David Mercer, principal analyst and author of the report. “Ownership of both the PS3 and the Xbox 360 will hit their highest points between 2012 and 2014.

“Nintendo has done a great job with the Wii in bringing console games to new audiences. But its sales are now falling, particularly in mature markets, and its installed base will peak in 2011.”

For 2010, Strategy Analytics predicts worldwide console sales will fall 9% to 47.5 million units, with the Wii still on top with 17.5 million units. The PS3 will sell 14 million, with the 360 bringing up the rear at 10.5 million units. The PS2 will sell 5.5 million, the firm predicts.

The global installment base for gaming consoles will hit 220 million by the end of 2010.

“Console industry cycles have given the industry major planning challenges for many years,” Mercer said. “There are signs that this volatility may be moderating as platforms add home entertainment and social networking services beyond pure gaming.”

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