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Copyright Alert System Launches

25 Feb, 2013 By: Chris Tribbey

Major Internet service providers (ISPs) Feb. 25 began launching the Copyright Alert System (CAS), which will send alerts to Internet users who share pirated content on peer-to-peer networks.

AT&T, Comcast, Time Warner, Verizon and other ISPs will first send out notices to alleged violators before ramping up mitigation measures, leading up to a slow-down of Internet speeds. Service termination is not part of the program, though violators will receive progressively threatening notifications.

“The CAS marks a new way to reach consumers who may be engaging in peer-to-peer piracy,” Jill Lesser, head of the Center for Copyright Information, wrote in a blog post. “We hope this cooperative, multi-stakeholder approach will serve as a model for addressing important issues facing all who participate in the digital entertainment ecosystem. From content creators and owners to distributors to consumers, we all benefit from a better understanding of the choices available and the rights and responsibilities that come with using digital content.”

CCI has hired online brand protection company MarkMonitor to identify alleged infringement, and users who feel they’ve been wrongly accused can appeal via an independent review program.

The program has the support of the Motion Picture Association of America, the Independent Film & Television Alliance, the Recording Industry Association of America and The American Association of Independent Music.

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