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Chinese Video Sites Launch ‘Pro-Legitimate’ Campaign

12 Apr, 2012 By: Chris Tribbey

The international Motion Picture Association and major Chinese online video sites Youku, Sohu, iQiyi and LeTV have unveiled a video featuring approximately 100 Chinese actors and filmmakers thanking those sites’ users for sticking with legitimate content.

The video is part of a larger campaign to remind Chinese online video users that the use of legal content is appreciated.

“The fight against online video piracy has come a long way,” said Charles Zhang, chairman and founder of Sohu.com. “We are thankful to MPA for playing a constructive role in bringing the content industry and new media companies together. Copyright protection offers a win-win for all. But ultimately, consumers benefit the most from a piracy-free environment that enables online video distributors like Sohu to provide the best-quality content and service to meet their needs."

Mike Ellis, president and managing director of MPA Asia Pacific, said China, which long has been assailed by Hollywood studios for turning a blind eye to online piracy, is emerging as a “promising online video business environment.”

“Promoting and protecting the creative community in China is also about building businesses and supporting opportunities for growth so that creators can focus on developing ideas and products that meet consumer demand,” he said. “It is indeed extremely encouraging to see the Chinese film community directly engaging fellow citizens in the online community to do the right thing.”

At 513 million, there are more Internet users in China than there are people in the United States, according to data released by the China Internet Network Information Center. Those users represent 38.3% of China’s population of 1.3 billion.

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