Oscar Winner 'The Reader' Comes to Disc2 Mar, 2009 By: Billy Gil
Genius Products and The Weinstein Co. April 14 (prebook March 3) will bow The Reader on DVD ($29.95). The film recently netted actress Kate Winslet her first best actress Academy Award, after having been nominated five previous times. The Blu-ray Disc will street April 28 (prebook March 17) at $34.99.
The five-times Oscar-nominated film takes place in World War II-era Germany and follows the love affair between Hannah (Winslet) and her young neighbor Michael (played by David Kross as a young man and Ralph Fiennes as an older man). Hannah is later put on trial for war crimes as a concentration camp guard, and Michael must decide to save her or not.
Winslet’s winning performance was her sixth to be nominated for an Oscar, following nominations for Sense and Sensibility, Titanic, Iris, Eternal Sunshine of the Spotless Mind and Little Children.
“We do expect to see a bump in sales and rentals, for sure,” said Scott Heffron, VP of marketing for Genius Products.
Heffron said that since the title is being released after the Oscars, there was time to incorporate a banner at the top of the packaging celebrating the win. Heffron said Genius saw an uptick in orders for Vicky Cristina Barcelona, for example, when it was released in January, after it won the Golden Globe for best picture, comedy or musical (that film has since garnered the best supporting actress Oscar for Penelope Cruz).
The DVD and Blu-ray for The Reader will include 12 deleted scenes and five behind-the-scenes featurettes, including one showing how the film’s makeup artists aged Winslet.
“The content we were able to create really suits a best picture nominee,” he said.