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Director Rifkin Invites Viewers to 'Look' on DVD

15 Apr, 2009 By: Chris Tribbey

The inspiration behind Look (coming to DVD May 5, from Anchor Bay Entertainment) came to director Adam Rifkin in a pretty simple way — when he received a ticket in the mail for running a red light in Los Angeles (complete with a picture of him in the act), he started to wonder how many other times a day people are seen on camera every day.

His researched estimate: more than 200 times a day. That’s from 30 million surveillance cameras taking in 4 billion hours of footage a week. And growing.

“I think people are oblivious to just how ubiquitous these cameras are now,” Rifkin said. “I’m not saying it’s George Orwell’s ‘Big Brother’ come true. I’m just saying we should all be aware.”

To make people aware, Look tells several stories, sometimes fun, sometimes disturbing, entirely from the perspective from security cameras. From dash-mounted police cameras, to the (entirely legal) cameras in some dressing rooms, to nanny cameras, to traffic cameras, to convenience store cameras, the interweaving storylines take place during one week in an unnamed city and make the viewer a voyeur of sorts.

None of the businesses and locations where filming took place were closed to the public while Rifkin’s cameras were rolling, presenting for some interesting situations … such as when porn star Ron Jeremy wandered into a mini-mart the crew was working at.

“When we finished with the film, we had more than three hours,” said Rifkin, whose top claim to fame came as director of New Line’s Detroit Rock City. “So we had to make some cuts. There were lots of bonus scenes left over for the DVD.”

Also showing up in the DVD bonuses are a commentary track, a fun behind-the-scenes featurette (showing an often-flustered Rifkin at work), outtakes, and trailer and TV spots.

“I’ve really always believed that this movie was truly going to find its audience on DVD,” Rifkin said.

Not showing up in the bonus features was a recent run-in Look’s public relations people had with the United States Postal Service. In early April a postcard promoting the film was rejected as too sexually explicit by the Postal Service. The postcards — featuring a man in his boxers with his pants around his legs, with a woman’s legs wrapped around him — had to go out in envelopes instead.

“Boy, the postal service basically proved our point for us, didn’t they?” Rifkin said. “And in this economy, rejecting our business seemed silly. I’ve seen much worse in the mail.”

As for the red light ticket, Rifkin admitted that he was probably guilty. And instead of mailing in a picture of the money, he went ahead and paid the fine.


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