‘MST3K’ Stars Reunite For Legend Films DVDs8 Apr, 2009 By: Chris Tribbey
Fans of “Mystery Science Theater 3,000” (“MST3K”) — the 1990s tongue-in-cheek puppet and human commentary show for really bad movies — will get more of the same on DVD starting in June.
Legend Films in San Diego is bringing back the stars of “MST3K” (Michael J. Nelson, Kevin Murphy and Bill Corbett) to wisecrack during bad movies like Plan 9 From Outer Space, Reefer Madness and Missile to the Moon. The DVDs will be released June 16 (prebook May 19) with SRPs of $9.99 each.
Evolving out of their successful RiffTrax MP3 line — where fans could download MP3s of commentaries to movies and synch them to the DVDs — Legend Films is hoping those same fans will spring for the DVDs.
“We’re very excited about it,” said Richie Chechilo, EVP of sales for Legend Films. “It’s just a response to the fans. They’re public domain titles, and DVD was the best way to provide this content to them.”
The MP3s, priced from 99 cents to $3.99 each, sold more than 361,000 downloads in the two-plus years they’ve been available at rifftrax.com, according to Legend Films.
“Hitting under that $10 price point makes [the DVDs] very attractive for the consumer,” Chechilo said.
To market the releases, Legend Films has gone viral, with Facebook and MySpace pages, Twitter updates, postings to IMDB.com and Wikipedia, and videos on YouTube.
“All the excitement for these titles comes from online, so it made sense,” Chechilo said.
Also available in the initial lineup are Carnival of Souls, the original House on Haunted Hill, the original Little Shop of Horrors, the original Night of the Living Dead, Swing Parade, and two collections of RiffTrax shorts, with nine commentaries each.