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Women in Home Entertainment 2009

26 Oct, 2009 By: Staff Reports

Welcome to Home Media Magazine’s second annual salute to the women of home entertainment. This year we decided on a more inclusive approach than last year. Once again, we singled out the top executives, but this year we also are honoring some of the up-and-comers — a decision we came to after perusing the VP rosters of the major studios and realizing there’s a lot of unrecognized talent out there. We’ve arranged this year’s Women in Home Entertainment section differently, as well. We begin with the top executives, EVP and up. Then we move to studio-by-studio listings of SVPs and VPs, followed by the top women executives on the independent and retail sides of the business. The result, we hope, is a fitting tribute to the women in our business as well as a show of force about how prominent women are in our industry.


Lori MacPherson, General Manager, North America, Walt Disney Studios Home Entertainment

Lori MacPherson’s oversight encompasses every major initiative at Walt Disney Studios Home Entertainment, including the domestic sales, marketing and distribution for WDSHE products, which include Blu-ray Disc, DVD and digital sellthrough in the United States and Canada. Her management of the continuously successful WDSHE Blu-ray releases, particularly of family titles and direct-to-video releases, has allowed the studio to maintain an ongoing leadership position in the adoption of the format among consumers. 

MacPherson continues to play an instrumental role in the development of marketing programs for premium next-generation home entertainment products and the exploration of new distribution channels in conjunction with her team. Over the years, she’s helped WDSHE garner top sales positions in the sellthrough of well-received live-action franchises such as “Pirates of the Caribbean” and “National Treasure,” the direct-to-video sequels of Tinker Bell and Space Buddies, and popular TV DVD titles such as High School Musical 2, “Lost” and “Felicity.”

She oversees a diverse staff and works closely to continue to enhance the Disney Video Premiere and TV DVD line of products and to drive strategically sound and successful marketing campaigns and promotions.

A Disney employee for more than 18 years, MacPherson first joined the Disney team in 1991 as part of the brand marketing and product management department. She was named GM, North America, in 2006 and was described by president Bob Chapek as an executive with tremendous managerial and leadership skills. She has used those skills to continue to drive the North American business. MacPherson has a long track record of success as a marketing leader and continues to innovate with consumer and trade programs that keep WDSHE at the forefront of the market. 

MacPherson is a graduate of Pomona College with a bachelor’s degree in French literature and was the recipient of a highly coveted Fulbright award.

Lexine Wong, Senior EVP, Worldwide Marketing, Sony Pictures Home Entertainment

Lexine Wong oversees a global marketing team of more than 300 employees in 15 international SPHE offices and 35 licensing territories representing 60 countries. She manages all marketing efforts for this division, which generates annual revenue of more than $2 billion a year. Wong reports to David Bishop, worldwide president of Sony Pictures Home Entertainment.

Her responsibilities include the development and implementation of global marketing strategies for the more than 200 theatrical and nontheatrical DVD titles released by SPHE each year. These areas include worldwide programming, creative, advertising, online, publicity, promotions, research, and marketing production for the creation of added-value materials for DVD and Blu-ray. She has overseen the marketing for some of Sony’s biggest revenue-generating DVDs, including the “Spider-Man” franchise, Casino Royale, The Da Vinci Code, Angels & Demons, and the hugely successful TV DVD releases of such hits as “Seinfeld” and “Rescue Me.” Wong is currently working on the marketing of such upcoming films as Julie & Julia, District 9, The Ugly Truth and 2012.

Working closely with the Sony Pictures Worldwide Acquisitions Group (SPWAG), Wong also directs the marketing for the acquisitions and production releasing entity. Her input is a critical component in the greenlighting of many of the theatrical productions and acquisitions undertaken by SPWAG.
Wong also formulates the strategic marketing for new technology initiatives. She was a key marketing executive for the Sony team that successfully launched the Blu-ray format.

Recently, Wong added digital distribution to her portfolio of marketing responsibilities. In this capacity, she is charged with creating awareness and programming strategies for mobile, download and video-on-demand services with such business partners as iTunes, Amazon.com, PlayStation Network and Roku.

A graduate of the University of California at Berkeley, Wong received her MBA from New York University. She lives in Los Angeles with her husband and two children.

Suzanne Cole, EVP, Media, Universal Pictures

As EVP of media for Universal Pictures, Cole oversees strategy for print, broadcast, online and outdoor media for more than 20 theatrical releases and more than 30 home video releases every year.

Cole has held her position since May 2008. Before that she managed media campaigns for Universal films such as Fast & Furious, Public Enemies and American Gangster. 

She joined Universal Pictures in 1999 as VP of media after Universal acquired Polygram Films, where she served in the same role since 1997. Cole was promoted to SVP of media in 2004.

Cole has previously served in a marketing role at E! Entertainment Television. She graduated from UCLA.

Laura Cook, EVP, Worldwide Legal and Business Affairs, 20th Century Fox Home Entertainment

Cook is EVP of worldwide legal and business affairs for 20th Century Fox Home Entertainment and IT software licensing for Fox Entertainment Group. She supervises 14 attorneys, paralegals and administrative assistants in Los Angeles and London, as well as outside counsel.

During her 19-year tenure at Fox, Cook has negotiated deals worth hundreds of millions of dollars, including the deals for worldwide video distribution of MGM product and for Lucasfilm distribution. She also has been involved in the launch of new technologies and business models, including helping establish the Blu-ray Disc and flash memory formats, and setting up joint ventures and companies in France, the United Kingdom and, most recently, China.

Mary Daily, EVP, Marketing, North America, 20th Century Fox Home Entertainment

Daily has been lauded as a strategic marketer with strong creative instincts, Daily has been a primary driver in the studio’s exploitation of Blu-ray, digital copy and BD Live. She has been instrumental in driving innovative campaigns to meet the needs of the changing consumer viewing habits offered by digital copy and the interactivity allowed by BD Live.

Daily is continuously examining new ways to showcase Fox movies and TV product, including the recent Live Lookup through IMDb.com, the studio’s BD Live feature that allows users to track information on actors, directors and programs.

Earlier in her career, Daily served for nine years in Fox’s London office, much of it alongside current Fox home entertainment president Mike Dunn, to bring Titanic, the “Star Wars” Trilogy, Braveheart and other box office hits to international markets. During that time, Daily pioneered the concept of selling television programming to consumers via VHS and later DVD, which led to the industry’s first release of a full season of a television series on DVD — The X-Files: The Complete First Season. “X-Files” went on to become a $100 million retail franchise for the studio.

Hilary Hoffman, EVP, Marketing, Universal Studios Home Entertainment

Hoffman manages marketing of some of the biggest home entertainment titles and franchises.

She handles long-term marketing, business strategy and planning for the studio’s home entertainment titles, including new-release, catalog and TV fare.

Hoffman has presided over the home entertainment releases of some of the past few years’ biggest titles, including Fast & Furious, Public Enemies, The Bourne Ultimatum, American Gangster, Knocked Up, King Kong, The 40-Year-Old Virgin and Atonement. She has been there through Universal’s transition into releasing Blu-ray Discs, helping strategize for the high-definition releases of these same blockbuster titles. And she was instrumental in implementing Universal’s DVD Originals initiative.

Hoffman is an 18-year veteran of the home entertainment industry. She joined Universal in 1994, serving in various roles throughout the marketing realm. Before she became a part of the Universal team, Hoffman worked in marketing at Buena Vista Home Entertainment.

Mary Kincaid, EVP, Worldwide Marketing Services, Paramount Home Entertainment

Kincaid oversees the development of all advertising and publicity campaigns, media plans, promotions, and qualitative and quantitative research across all of the division’s key international territories.

A 25-year industry veteran, Kincaid previously was head of domestic marketing for DreamWorks Home Entertainment. She oversaw the development and execution of strategic brand initiatives, advertising, research, publicity, promotions and online efforts for DreamWorks’ products on DVD and VHS.
Kincaid began her video career at Buena Vista Home Entertainment, where she was part of the senior management team that pioneered the sellthrough business. She developed some of the earliest international home entertainment attitude and usage studies, which continue to be used around the globe. During her tenure at Buena Vista, she also was responsible for the successful introduction of the Disney Movie Club, which today has nearly 1 million members. 

Born in Illinois, Kincaid received a bachelor’s degree in English from Barat College and an MBA from Dominican University.

Marguerite Pacacha, EVP, Business Affairs and Legal, Paramount Home Entertainment

Pacacha is responsible for managing business and legal affairs for all areas of Paramount Home Entertainment, including acquisitions, marketing, sales and distribution, co-productions and operations. 

Pacacha joined Paramount in 2000. Previously, she held several executive positions with Republic Entertainment Inc. and Spelling Entertainment Group and served as general counsel and director of business for Best Film and Video Corp., a special interest video company.

Pacacha is a graduate of Georgetown University, where she earned a bachelor’s degree in government. She also holds a J.D. degree from St. John’s University and is admitted to practice law in both California and New York.

Anne Parducci, EVP, Family Entertainment and Marketing, Lionsgate

Parducci oversees strategic marketing, brand management, licensing and creative direction for all home entertainment product, including new and library releases on DVD and Blu-ray Disc. In addition, she is responsible for the family entertainment division, overseeing production, strategic marketing, brand management and content acquisition. Under Parducci, Lionsgate’s children’s direct-to-video market share was 19% and fitness product was 33% through the third quarter this year — both record highs for the studio.  

Prior to joining Lionsgate, Parducci spent 14 years at Mattel, most recently as SVP of business development. She served as SVP of worldwide marketing, girls’ division, from 2000 to 2002. Parducci also was responsible for marketing Mattel’s leading doll brands, including Barbie and Polly Pocket.
Parducci attended the University of Miami, receiving a bachelor’s degree in business administration in 1982. She went on to receive her MBA from the University of Southern California.

Kelly Sooter, EVP and GM, Worldwide Marketing, Paramount Home Entertainment

Sooter oversees domestic and international brand marketing, creative services and DVD content development on behalf of all of Paramount Home Entertainment’s releases, developing global marketing and strategic initiatives, leveraging emerging technologies and increasing synergies across the worldwide division. 

She has nearly 20 years of experience in the home entertainment business and previously served as domestic head of DreamWorks Home Entertainment, helping the company expand its market share nearly 400%. Before that Sooter worked at Walt Disney Home Video for more than eight years.

Sooter attended California State University Northridge, where she received a bachelor’s degree in home economics with a minor in journalism.



Julie Cartwright, SVP, Brand Marketing

For the past three years, Cartwright has been at the helm of Anchor Bay’s fitness DVD line, launching new proprietary brands, expanding into new retail venues and heading partnerships with Fortune 500 companies such as the Kellogg Co.

Getting her start with Anchor Bay more than a decade ago, Cartwright first made an impression with her work on the “Thomas & Friends” DVD brand.
Cartwright left Anchor Bay in 2003 to take on brand management duties for HIT Entertainment’s licensing department. She returned to the Anchor Bay fold in 2005 to tackle TV DVD and the Manga anime line. She’s credited with helping titles such as “Roseanne” and “Three’s Company” outpace their forecasts. Cartwright also handles children’s titles.

Erin McGregor, SVP, North American Operations

Overseeing the replication and distribution of more than 25 million DVD units each year may sound daunting to some, but McGregor’s got a firm handle on it with titles for the Anchor Bay Entertainment and Overture brands.

One of only four people who made the transition when Video Treasures was reorganized into Anchor Bay, McGregor has been with company since 1992.

In addition to holding down the fort when it comes to back-office duties, McGregor has a strong voice in Anchor Bay’s finance, legal, sales, marketing and IT divisions. She’s credited with completing successful negotiations for back-office deals with new partners, helping to keep Anchor Bay’s bottom line in line.

Sally Seraphim, SVP, Sales

If you need new ideas at retail, turn to Seraphim.

She’s responsible for fitness DVDs appearing in Wal-Mart’s sporting goods section, and children and family titles popping up in toy aisles. When she’s not coming up with new pricing strategies for big retailers, she’s working on merchandising.
First joining Anchor Bay in 1998 as director of national accounts, Seraphim was given her current position in July. She’s helped Anchor Bay achieve 400% sales growth.

Before coming to Anchor Bay, Seraphim already had 20 years of music and video distribution know-how, spending a decade with Turner Home Entertainment and some time with Baker & Taylor.

Jennifer Roberts, VP, brand marketing (theatrical), Anchor Bay Entertainment
Floresha Schultheiss, VP, brand marketing (DTV and horror), Anchor Bay Entertainment



Jill Anderson, VP, Sellthrough Sales for the Wal-Mart Account

Anderson is responsible for driving the overall strategic direction, including vendor managed inventory (VMI), retail planning and marketing, for the studio at the world’s largest retailer. She has significantly expanded the HIT Entertainment business at Wal-Mart through the creation of exclusive promotions and offers.

Anderson transitioned to her current position after serving as director of national sales for the Best Buy and Target accounts.
Prior to Lionsgate, Anderson spent five years at Best Buy. She served in three different roles at the company in inventory and merchandising, culminating in the position of movie buyer.

Jodie Magid, SVP, Home Entertainment Publicity

Named SVP in April 2009, Magid has had a 10-year career with the mini-major and its predecessor companies. 

Magid is responsible for overseeing all publicity initiatives for Lionsgate’s large home entertainment library. During her tenure, Magid has overseen home entertainment publicity campaigns for major brands and titles such as the Academy Award-winning Crash, the Tyler Perry franchise, critically acclaimed television series “Mad Men” and “Weeds,” the Marvel animated features franchise, the “Biggest Loser” fitness DVDs, the “Saw” franchise and catalog releases such as the recent Dirty Dancing 20th anniversary release.

Magid has guided the public relations efforts of the home entertainment division’s transition to Blu-ray Disc and the expansion of digital delivery strategies. Her role also includes corporate, executive communications and new-technology initiatives for the home entertainment division.

Previously, Magid served as VP of home entertainment publicity since 2004. She transitioned to home entertainment after serving as director of national publicity for Lionsgate and Artisan Entertainment, where she worked on both theatrical and home entertainment campaigns.



Michele Bell, SVP, Worldwide Creative Services

Bell has been responsible for numerous breakthrough creative campaigns, including Transformers, Shrek the Third, Sweeney Todd, Dreamgirls, The Longest Yard, Sahara and Four Brothers. She was awarded two Key Art awards for the Reds trailer and the Grease Rockin’ Rydell Edition.

She previously was VP of creative services for Universal Studios Home Entertainment and also served as VP of creative services for New Line Home Entertainment.

Melinda Froelich, SVP, Marketing

Froelich is responsible for the overall global marketing strategy for all titles, including release dates, positioning, advertising, public relations and promotions. She continues to be responsible for the brand marketing plans and profit-and-loss statements for Paramount Pictures, Paramount Vantage, Nickelodeon, MTV, Comedy Central, CBS TV and catalog titles, which together generate more than $1 billion in annual retail revenue. 

In her previous capacity as VP of brand marketing, Froelich oversaw the marketing of more than 500 titles per year and engineered significant growth in Paramount’s catalog business through a top-to-bottom title analysis and strategic reorganization.

Froelich joined Paramount in 2005 and previously held executive positions at Buena Vista Home Entertainment International. Froelich earned her MBA at UCLA’s Anderson Graduate School of Management. She also holds a bachelor’s degree in political science from Southern Methodist University, where she graduated magna cum laude.

Nancy Pope, SVP, Human Resources

Pope provides human resources support to Paramount Home Entertainment, where she has worked since 2007. Prior to that she spent seven years as VP of human resources at EMI Music. Pope is a graduate of Pitzer College.

Andi Marygold, SVP, Credit and Collections
Michele M. Stratton, SVP, International Controller
Vickie L. Barber, VP, sales communications
Brenda L. Ciccone, VP, publicity
Sheri L. Conn, VP, brand marketing
Rachel L. Crang, VP, international DVD production
Barbara Estey, VP, sales, Canada
Heidi C. Halsey, VP, brand marketing
Brenda Keating, VP, finance
Sylvia M. Lee, VP, business planning and development
Dina M. Marovich, VP, media
Tracy Norton, VP, finance and planning EMEA
Lynn M. O'Leary, VP, creative affairs
Kathryn L. Risch, VP, market research
Aarthi Scott, VP, internationl finance and planning
Susane Seidman, VP, creative services worldwide
Carla Lorenz Stock, VP, business affairs administration
Lori Lynn Stuckers, VP, finance
Syrinthia Wilks Studer, VP, brand marketing
Aubrey L. Thomason, VP, business affairs, legal



Alison Biggers, SVP, Worldwide Marketing

As SVP of worldwide marketing, Biggers supervises all domestic and international brand marketing teams. She has been with SPHE for 10 years. Prior to serving in her current position, she was SVP of international marketing, dealing with territories outside North America. Biggers holds a bachelor’s degree from UCLA.

Geri Bluerock, SVP, Retail Operations

Bluerock is responsible for global vendor managed inventory (VMI) and demand planning. She joined Sony in 2005 from MGM Home Entertainment, where she held the position of VP of sales planning and analysis. With 18 years of experience in home entertainment and retail, Bluerock has held leadership positions in areas such as sales, sales research and analysis, category management, VMI and retail buying. She is a graduate of the University of Houston and holds a BBA in organizational behavioral management.

Michele Garra, SVP, Asia Pacific

Garra oversees all business functions in the expanding markets of Australia, India, Japan and New Zealand. A dedicated industry specialist for the past 24 years with a 16-year tenure at SPHE, Garra has played an integral role in the evolution of the home entertainment markets in Australia and New Zealand. Combined earnings have reached $1.9 billion a year in Australia. She has been credited with facilitating the introduction of new and emerging home entertainment content to both the trade and consumer, including the successful launch of DVD in 1998 and Blu-ray Disc in 2007. Garra has held a number of marketing roles in the film industry over the years, including senior marketing positions at both SPHE and Village Roadshow.

She is a graduate of the Australian Institute of Company Directors and holds a post-graduate diploma in management from Macquarie Graduate School of Management in Sydney.

Tracy Garvin, SVP, Worldwide Marketing

Garvin is responsible for the oversight, development and production of special features, interactive content and menus for all worldwide SPHE releases on DVD and Blu-ray. Prior to this position, Garvin was VP of marketing for SPHE. Before joining the company in 1990, Garvin held several entertainment positions at New World Entertainment and MCA Records.

Jane Mohon, SVP, Worldwide Marketing Services

Among her various roles at the company, Mohon oversees all aspects of the consumer media campaign — from setting media strategy and defining target audiences to budgets and implementation. She also is responsible for setting short- and long-term digital marketing strategies, including identifying new priorities in a dynamic landscape. Mohon guides the consumer research group in mining consumer insights as well as retailer focus and strategies to synthesize plans in collaboration with various SPHE departments. Mohon also shepherds SPHE’s national promotions by setting strategy and identifying priority titles for promotional partnerships. Mohon joined SPHE in 2005 from McCann Erickson.

Kelly Nielsen, SVP, Worldwide Creative Advertising

Nielsen oversees SPHE’s worldwide creative advertising group, which handles design and production of DVD, UMD and Blu-ray Disc packaging and in-store point-of-purchase displays, as well as all trade and consumer advertising campaigns, including print, broadcast, outdoor and trailers. Nielsen previously was VP of worldwide creative advertising. Before joining SPHE in 1997 as a creative director in marketing, Nielsen held positions at J. Walter Thompson and Prism Pictures. Nielsen holds a bachelor’s degree in advertising and journalism from the University of Colorado.

Jennifer Anderson, VP, worldwide marketing, new release studio and acquisitions
Marcella Bailey, VP, information technology
Kara Bilkiss, VP, worldwide mobile entertainment
Barbara Fanqui-Hevener, VP, domestic finance
Alex Hillson, VP, business affairs
Amy Heller, VP, international
Cooper Jackson, VP, legal affairs
Sheela Jairaj, VP, vendor managed inventory, North America
Susan Johnston, VP, business development, Canada
Tami Luckie, VP, worldwide marketing production
Michelle Mikesell, VP, worldwide programming and marketing production
Emma Pemberton, VP, international marketing
Carol Pirsztuk, VP, sales planning and reporting
Cara Taylor, VP, finance
Marla Wert, VP, sales



Jennifer Chai, SVP, Brand Marketing, North America

Chai has been with the studio for 10 years and in that time has overseen some of the studio’s most successful franchises, including “X-Men,” “Ice Age” and “Star Wars.” Her primary responsibility is driving new-release business.

Prior to joining Fox, Chai was a brand manager at Buena Vista Home Entertainment, focusing on the studio’s Miramax portfolio. Previously, she spent three years as a beverage marketer at Joseph E. Seagram & Sons in New York.

Chai reports directly to EVP Mary Daily.

Kathryn Donscheski, SVP, Retail Operations

Donscheski joined the studio in 1997, heading retail operations, including retail planning, forecasting and sales analysis. She built the group from two employees to 26 current planners and analysts.

Donscheski previously held positions of increasing responsibility at various divisions of The Walt Disney Co., including corporate IT, Walt Disney Imagineering business planning and finance, and sales planning and analysis at Buena Vista Home Entertainment.  She started her career in the management consulting divisions of Arthur Andersen and Ernst & Young, following graduation from USC’s Marshall School of Business in management science.

Julie Markell, SVP of creative development
Aubrey Freeborn, SVP of marketing and product management, WWVOD/EST
Mary McLaren, EVP/COO of international theatrical and home entertainment operations



Pamela Blum, SVP, Marketing Services

Blum has held her current position with Universal Studios Home Entertainment since April 2003. She oversees the creative services team and the development of value-added content for DVD and Blu-ray Disc. She also helps maximize cross-divisional opportunities at Universal, coordinating efforts with the company’s theatrical, consumer products, music, television and theme park departments, as well as coordinating home entertainment efforts domestically with those abroad.

Fast & Furious, American Gangster, The Bourne Ultimatum and Knocked Up are a few of the titles Blum has handled. And she serves on the company’s Blu-ray team, helping usher Universal into the Blu age.

Blum previously worked for Universal Pictures for 11 years. Before that, she served as an account supervisor at DDB Needham Worldwide, Inc., handling the Universal Pictures and Universal Television accounts.

Christine Lawton, SVP, Business Affairs

Lawton has been an SVP at Universal Studios Home Entertainment since 2000.

She oversees all business and legal affairs for the division, including business development, strategic planning, litigation and contract negotiations as well as administration across everything from DVD and Blu-ray Disc to digital platforms.

Lawton heads the division’s digital business strategies team, handling electronic sellthrough, VOD and new technology opportunities. She has shepherded new business arrangements through Vudu, Xbox Live and Amazon’s Unbox, among other deals.

Lawton previously served at DreamWorks SKG and The Walt Disney Co.’s Buena Vista Home Video. She is a member of the California State Bar and has a J.D. from the University of Southern California Law School.

Lea Portevenue, SVP, Communications and Publicity

Porteneuve is the voice of the company’s home entertainment division.

She oversees all business, technology and executive communications for the division and supervises all home video publicity. She is Universal’s leading public relations strategist on committees dedicated to the advancement of home video, and she is a member of DEG: The Digital Entertainment Group’s communications committee. 

Besides overseeing promotional campaigns for the home video releases of Universal feature films such as Mamma Mia!, she has overseen publicity for DVD Originals direct-to-video releases and manages Blu-ray and digital campaigns as well.

Porteneuve has been with Universal since 2004. Before that, she was with Metro-Goldwyn-Mayer Studios for nearly a decade.

Ellen Cockrill, SVP, Animation

Cockrill handles all things animated for Universal Studios Home Entertainment Family Productions.

She oversees the development and production of animated fare for television and Universal DVD Originals. Under this umbrella sits the franchise for the PBS series “Curious George.” As executive producer of the show, she won an Emmy Award for Outstanding Children’s Animated Program in 2008.

Cockrill has been with Universal since 1996, previously serving as VP of television programming for Universal Home Entertainment Productions and Universal Cartoon Studios. Before that she was with Hanna-Barbera Cartoons as executive director of development.

Now on Cockrill’s plate is the upcoming 2010 release of the DVD Originals production of Curious George.

Patti Jackson, SVP, Live Action Production

In her position as SVP for Universal Studios Home Entertainment Family Productions, Jackson oversees the launch and production of live-action family titles for Universal’s DVD Originals line of direct-to-video films.

Jackson has overseen more than 35 original productions, including Bring It On: All or Nothing, starring Hayden Panettiere, and The Scorpion King: Rise of a Warrior, with UFC champion Randy Couture. Now, Jackson is working on an upcoming American Pie original feature.

Jackson joined the Universal team in 1993 as director of programming and was upped to VP of production in 1996.  Before joining Universal, Jackson was VP of entertainment at J2 Communications/National Lampoon.

Nancy Weingrow Eagle, SVP, Business and Legal Affairs

Eagle serves as SVP of business and legal affairs for Universal Studios Home Entertainment Family Productions, the company’s direct-to-video family production division. The group is behind such franchises as “The Land Before Time.”

Eagle has been with Universal for 13 years. Previously she was a business affairs executive with ABC Television Entertainment, negotiating TV license and production agreements.

Outside of her work with Universal, she has been a guest speaker at entertainment industry symposiums and a guest lecturer at San Francisco State University School of Business, among other schools. She also authored several articles for The Los Angeles County Bar Association Magazine and is a co-founder of New West Charter Middle School.

Eagle is a graduate of Newcomb College of Tulane University and New York Law School.



Sandy Barger, SVP and GM of Emerging Markets

Barger is responsible for leading the growth and development of Disney’s home entertainment business in China, India and Russia. Her responsibilities include guiding business strategy, product management and integration, identifying new business opportunities, integrating the worldwide territories, establishing processes and identifying financial objectives in these respective markets.

Prior to this role, Barger was SVP of worldwide marketing and product development. She holds a master’s degree in marketing and finance from Northwestern University’s Kellogg School of Business.

Gabrielle Chamberlin, SVP, Marketing for North America

Under Chamberlin’s leadership, WDSHE’s brand marketing, media, promotions and publicity teams are aligned strategically to drive results and enable each campaign to be executed flawlessly. The 16-year Disney veteran is a UCLA graduate.

Kristin McQueen, SVP, Worldwide Business and Legal Affairs

McQueen oversees all global legal affairs pertaining to new technologies, multi-territory distribution deals, electronic distribution, antitrust matters, talent rights, guild issues, clearances, acquisitions, production, marketing and consumer-related issues. She also serves as primary counsel for the studio’s Blu-ray Disc and 3D initiatives, and spearheads issues regarding the introduction of new technologies to the marketplace such as BD Live and DisneyFile.

McQueen holds a J.D. from the University of Southern California and a double major bachelor’s degree in English and psychology from Pomona College in Claremont, Calif.

Jeanne Hobson, SVP, Sales, Trade Marketing and Distribution

Hobson manages all North America sales, trade marketing and distribution for WDSHE and consistently delivers strong results that maintain Disney’s DVDs and Blu-ray Discs as top-of-mind choices for consumers.

Hobson is responsible for considerable record-breaking disc sales, including on such titles as Wall-E, Tinker Bell and the “Pirates of the Caribbean” movies, and continues to generate incremental sales streams for the company. Through Hobson’s strong relationships with retail and creative innovation, WDSHE continues its leadership within the Blu-ray and DVD markets. Hobson is a graduate of UCLA.

Tracy Wilson, SVP, Global Finance

Wilson is the gatekeeper of all finance-related matters at WDSHE. She is responsible for looking after the growth, profitability and long-term strategic direction of the studio’s worldwide entertainment businesses. With the support of an accomplished team and working closely with markets around the world, Wilson also evaluates new product and business opportunities and monitors trends in the entertainment industry. Wilson has been with the company since 1995.

Marlo Carruth, VP, business and legal affairs
Lisa Clements, VP, product development
Goddess Drew, VP, worldwide business management
Elizabeth Duke, VP, business and legal affairs
Robin Greer, VP, production
Susan McClain, VP, production
Colette Moore, VP, worldwide business development and promotions
Liz West, VP, publicity



Beth Baier, SVP, Business Affairs and General Counsel

Baier oversees worldwide legal affairs for Warner Home Video, including acquisitions, licensing, clearances, manufacturing, distribution, sales, marketing and coordinating with the studio’s antipiracy group. She also is instrumental in the division’s litigation and legislative policy areas. 

Baier helped implement cross-divisional integration of digital copy between Warner Home Video and Warner Bros. Digital Distribution. She was integral in merging Warner Bros. Interactive Entertainment video game distribution with Warner Home Video’s sales and operations pipeline.

Baier has been with Warner Bros. for more than 17 years. Prior to joining the studio, she was an attorney at O’Melveny & Myers in Los Angeles and clerked with Judge Green on the U.S. District Court in Washington, D.C. 

Dorinda Marticorena, SVP, Worldwide High-Definition

Marticorena heads the studio’s efforts to promote the mainstream adoption of high-definition media formats and also oversees global product management and worldwide interactive marketing.

She led the studio’s efforts to ensure a successful Blu-ray launch for The Dark Knight, which became the bestselling BD title of all time with 600,000 units sold in the first day alone.

Marticorena also helped champion implementation of digital copy. She also is involved in DEG: The Digital Entertainment Group’s TruBlu efforts to promote the Blu-ray format through advertising in broadcast and online. 

This year, Marticorena expanded the Blu-ray consumer experience with BD Live (the online connection for Blu-ray players), in addition to next-generation technologies.

Ardis Rubenstein, SVP, Worldwide Creative Advertising

As a 20-year veteran of Warner Home Video, Rubenstein oversees worldwide creative advertising for the studio. Her efforts include creation of best-in-class packaging, sales and point-of-purchase materials, and advertising materials directed at trade and consumers. Rubenstein aided the development of the Blu-ray Disc BD Live consumer interface for the launch of The Dark Knight, the all-time bestselling Blu-ray title.

Rubenstein worked with DEG: The Digital Entertainment Group and other studios to create the industry logo for digital copy. She created hundreds of packaging and point-of-purchase materials for all Warner Home Video titles coming to market, including Watchmen, the “Harry Potter” films, The Wizard of Oz and The Hangover.

Louise Bagnall, VP, legal and business affairs
Jennifer Bentley, VP, worldwide visual merchandising
Nancy Carberry, VP, market research
Sharlene Case, VP, worldwide digital product management
Johnna Cho, VP, business affairs and legal
Nicole Coleman, VP, sales integration
Kristina Fugate, VP, marketing new release
Laura Gross, VP, international research and media
Melissa Hufjay McAlevey, VP, publicity
Jennifer Jones, VP, creative services
Cherilynn Kehrli, VP, business and legal affairs
Julie V. Kelley, VP, business affairs and legal
Tehya Kopp, VP, global production marketing
Dana R. Lira, VP, business and legal affairs
Rosemary Markson, VP, TV and special interest marketing
Kathryn Moffat, VP, order management and distribution
Darby O’Neill, VP, media
Gail A. Pawlak, VP, regional rental/wholesale sales  
Isabelle F. Renaud, VP, production/creative service
Juliet Robinson, VP, retail insights, North America
Ronnee Sass, VP, publicity and promotions, theatrical catalo
Laine Siklos, VP, global product marketing, theatrical catalog
Julie Z. Tang, VP, international finance
Darlene Walters, VP, Target/Best Buy
Emily Zalenski, VP, publicity, new release
Li Hui Zhang, VP, government relations and business development



Kate Winn, VP, Home Entertainment, A&E Home Entertainment

Winn is a veteran of both the home entertainment industry and the music industry.

She joined A&E in 2000 as director of home video, and then moved to VP of sales and marketing. Winn was named to her current position about two years ago, when the division changed from A&E Home Video to A&E Home Entertainment, to reflect a new focus on digital as well as physical video.
In addition to overseeing marketing and sales, Winn now oversees digital, download-to-own accounts (such as iTunes, PlayStation Network and Xbox Live), international licensing and brand licensing. Of her accomplishments with A&E, Winn says she is quite proud of developing a relationship with Major League Baseball and the World Series sets A&E has released.

“We hadn’t really done any sports stuff before, but … baseball fans are collectors and are great seekers of knowledge and information,” she says. “That’s something we found is common ground with our DVD buyers.”

Before A&E, Winn served at BMG for 10 years in its international group, working for head of A&R and marketing, then at label RCA/Victor as product manager, overseeing mostly world music acts. She is a graduate of McGill University in Montreal.

Sofia Chang, SVP, Consumer Marketing, Retail Products, HBO

Chang has presided over marketing some of the most acclaimed and successful cable TV shows of all time.

Chang joined HBO Video (which is now HBO Home Entertainment) in 2000. Over the years she served as VP of marketing and SVP of marketing and creative services for HBO Video, where she oversaw the marketing of such titles as the Emmy- and Peabody-winning series “The Sopranos,” helping market the first-season DVD set in 2000 all the way to the complete-series collection released last year. Her marketing campaigns have earned a Gold Effie for the DVD release of Oz: Season One and a Kelly Award for the final season of “The Sopranos.” 

Named to her current position in March last year, Chang oversees marketing and development both for HBO Home Entertainment and for HBO’s licensing and retail. In the licensing and retail arena, Chang has led the development and release of merchandise related to HBO’s many franchises, including the debut of a TruBlood Beverage, taken from the hit vampire drama “True Blood.” Chang also continues her recognized work in creating innovative package designs and DVD features. The Sopranos: The Complete Series’ recently won Title of the Year at Home Media Magazine’s DVD Critics Awards.

Previously, Chang was a brand advertising manager for Pacific Bell in San Francisco and served in account management at ad agencies Kirshenbaum and Bond as well as TBWA. She is a graduate of the University of Pennsylvania.

Jere Rae-Mansfield, CFO, and Co-Managing Partner, Monterey Media

A true independent film veteran, Jere Rae-Mansfield has gone from a working Screen Actors Guild (SAG) member to Monterey Media’s co-managing partner, fulfilling several roles in the independent film distribution company.

Rae-Mansfield went to college at the University of California at San Diego and then moved into film, joining SAG as a producer of feature films and commercials. At Monterey Media, Rae-Mansfield now serves as CFO and oversees the creative and marketing departments at Monterey Media, which features a film slate with stars such as William Hurt, David Strathairn, Marcia Gay Harden, Michelle Monaghan, Armin Mueller-Stahl and Joseph Fiennes.

Outside of her full-time job, Rae-Mansfield is an activist who has served multiple terms on the National Board for Kids First!, a program that evaluates and endorses children’s media, and has served two terms as president and two as VP for the Entertainment AIDS Alliance, which has honored her as a “Visionary.” She also is a member of the Silver Telly Council, a division of the Telly Awards, and leads her company’s philanthropic efforts.

Claudia Brahms, VP, MTI Home Video

Claudia Brahms grew into her position with the growth of the company itself.

Brahms is proud of her work in extending MTI’s reach from fitness to other genres. She has helped guide MTI to successful ventures into kidvid (Horse Crazy) as well as toned-down versions of the Digital Playground films Pirates and Pirates 2: Stagnetti’s Revenge. And she keeps up on emerging formats — such as video-on-demand and Blu-ray Disc — to help determine when the company should release titles through those formats.

Brahms met her husband, president and CEO of MTI Home Video Larry Brahms, while working as a production assistant during the filming of an aerobic video in 1991. They hit it off and decided to work together, becoming partners in business as well as in life. Not only does she work alongside her husband, but also with her son, 12-year-old Owen, on certain projects.

Brahms was born in Colombia, where she studied psychology, and splits her time between being a VP and a mom, and enjoys martial arts, reading, movies and dance.

Susan Margolin, Co-Principal and COO, New Video

Margolin leads the independent home entertainment company in releasing non-fiction and niche films on DVD as well as digitally. The company’s distribution has grown to more than 5,000 titles for brands such as A&E, History, Major League Baseball and Scholastic.

Margolin is a graduate of Brown University. She serves on the board of British Academy of Film and Television Arts (BAFTA), is a member of Independent Feature Project (IFP) and serves on the advisory board of New York Women in Film and Television.

Emily Santos, VP, Global Sales, New Video

Santos has gone from the publishing world to home entertainment.
Her sales career began at Random House of Canada, followed by Scholastic and Simon & Schuster. After years in publishing, Santos joined New Video Group in 2007 taking on her current position, in which she represents A&E Television Networks, Docurama and Scholastic. In this capacity she has helped develop A&E’s History into a key DVD-brand retail category.
Santos graduated from York University of Toronto in 1996.

Gail Heaney, SVP, Media, Summit Entertainment

Heaney is responsible for strategizing media support for Summit’s lineup, which has included such hits as Twilight, Knowing and The Hurt Locker. This includes supervision of theatrical and home entertainment distribution windows as well as of Summit’s media buying agencies in order to deliver marketing materials to print, broadcast, outdoor and online outlets.

Heaney previously served at the CW Television Network as its VP of media strategies, developing campaigns for “Reaper” and “Gossip Girl.” She also served as VP of media for Universal Pictures, managing media spending for such releases as King Kong and The Breakup.

“Gail is a valuable part of the home entertainment team,” said Steve Nickerson, president of Summit Entertainment. “Her experience has played a big part in the development of some our unique home entertainment marketing campaigns, including Twilight and the recent joint release of Knowing and Push.”

Yolanda Macias, EVP, Acquisitions and Digital, Vivendi Entertainment

After Vivendi Entertainment picked up home entertainment distribution rights for Genius Products titles in September, Vivendi president Tom O’Malley singled out Macias for getting the deal done.

“She played the lead role in Vivendi’s transaction with Genius Products, which transformed the company into a market leader for independent home entertainment,” O’Malley said.

Macias has been with the company since 2004, previously serving as VP of business development and acquisitions.

Earning her MBA from the Kellogg School at Northwestern University, Macias worked as the VP overseeing DirectTV’s Spanish-language platform before joining Vivendi. Before DirecTV she worked for both Walt Disney Studios and Disney’s home entertainment division.



Joyce Woodward, SVP, Film, Blockbuster Inc.

Woodward is responsible for all aspects of buying and merchandising for the film category, including rental, new retail DVD and previously viewed product for stores and online as well as digital content.

A veteran of the video industry, Woodward joined Blockbuster in 1993 and has held various senior roles in the product department with rental film. Prior to joining Blockbuster, Woodward was purchasing manager at Erol’s (a 200-store rental chain in Northern Virginia acquired by Blockbuster in 1990) and director of purchasing at Atlantic Home Video Group, a Blockbuster franchisee.

Woodward has participated in various associations and panels, including the Fox Dealer Retail Advisory Council, Blockbuster’s Global Leadership Program and the Entertainment Merchants Association.


Leslie Kilgore, Chief Marketing Officer

Kilgore has been in her current position since 2000. She came to the online DVD rental pioneer with more than a decade of consumer products and e-commerce marketing experience with premier brands in packaged goods and online retailing.

During her tenure, Kilgore has grown the Netflix subscriber base from fewer than 100,000 to nearly 11 million. Beginning first with online advertising and public relations designed to build on the virulent enthusiasm of Netflix members and national TV advertising, Kilgore’s efforts have sought to create a better, more convenient and more cost-effective way to rent movies.

Prior to Netflix, Kilgore was a brand manager with Procter & Gamble from 1992 to 1999. From 1999 to 2000, she served as director of marketing for Amazon.com, responsible for increasing the size, loyalty and profitability of the customer base.

Kilgore has a master’s degree from the Stanford University Graduate School of Business and a bachelor’s degree from The Wharton School of Business at the University of Pennsylvania.

Lisa Nishimura-Seese, VP, Content Acquisition

Nishimura-Seese has held her current position since 2007. She has overseen the successful expansion of Netflix’s DVD offerings of independent and small studio films, for which the online DVD rental pioneer has become well regarded. Prior to Netflix, Nishimura-Seese was GM of independent supplier Palm Pictures.

Cindy Holland, VP, Content Acquisition

Holland has been co-managing the DVD business at Netflix for the past seven years. She started in the home entertainment business as VP of business development, at Internet startup Kozmo.com in 1999. Prior to that, Holland held a variety of positions in the theatrical side of the film business, including head of acquisitions at Mutual Film Company and VP of development at Baltimore/Spring Creek Productions, and was a consultant during the formation of Endgame Entertainment.

Anna Lee, VP, Supply Chain Development and Replication

Lee serves as head of supply chain and development. In this role, she is responsible for optimizing the various channels of the DVD supply chain, including disc replication, studio operations and overall supplier relations.
Prior to her employment with Netflix, Lee held the role of SVP of global media for Arvato Digital Services, a Bertelsmann Co., where she managed the development and expansion of worldwide DVD manufacturing and distribution.
Lee is a cum laude graduate of The Wharton School of Business in Philadelphia.

Patty McCord, Chief Talent Officer

McCord has been in her current position since 1998. She manages Netflix’s unique corporate culture, with a motto of “smart people, hard problems.”
Under her leadership, Netflix has been named by ForeSee Results as the No. 1 Web site for customer satisfaction in eight consecutive surveys since 2005. McCord believes that deftly managing the talent mix at Netflix is paramount to the success of the company. To ensure that she has the right mix of people at Netflix, McCord often asks, “Is what you love doing and what you’re extraordinary at something Netflix needs someone to be great at?”

McCord has more than 16 years of experience in human resources with high-tech companies in the Silicon Valley. Prior to joining Netflix, she served as a consultant to various start-ups as a principal of Patty McCord Consulting. From 1994 to 1997, she served as director of human resources at Pure Atria, now Rational Software Corp. From 1992 to 1994, McCord was human resources manager at Borland International. Prior to Borland she worked at Sun Microsystems.

A. Erin Ruane, VP, Content Acquisition

Ruane has been with the online DVD rental pioneer for six years. Previously she was SVP of business and corporate development at Women.com, was a director at Gymboree, and spent two years in The Walt Disney Co.’s strategic planning group. Prior to getting her MBA from Darden/University of Virginia, Ruane worked at Morgan Stanley in their corporate finance group in New York and London. She holds a bachelor’s degree from Georgetown University.  


Mary Leonard, SVP, Operations, Redbox

When new Redbox DVD rental kiosks are successfully deployed, when they work correctly, and when new release and catalog titles are fully stocked in the machines, Mary Leonard had a hand in it.

Leonard has been with the company for three years, first signing on as a VP of operations. She now directs Redbox’s regional employees, handles DVD returns and is responsible for getting new retailers to try one of the big red boxes on for size.

“Mary’s expertise has helped Redbox meet or exceed installation timelines for our retail partners and optimize operations to ensure a seamless Redbox experience for our clients and customers,” said Mitch Lowe, Redbox president. “Her leadership skills have helped engage and unify Redbox’s extensive network of employees, enhancing their ability to provide the highest level of service.”

Prior to joining Redbox, Leonard was director of print consolidation facilities and director of carrier development for RR Donnelley Logistics in Chicago, where she was responsible for cost reduction strategies and implementation. Before that, she served stints as managing director of operations and managing director of shared services with FedEx Express.



Amy Jo Smith, Executive Director, DEG: The Digital Entertainment Group

Smith is at the forefront of taking home entertainment into the digital age.

Smith has been with the studio-supported DEG since its inception in 1997 and helped advance DVD to become the fastest-growing consumer electronics product in history. She now leads the coalition in exploring digital entertainment products as the industry increasingly transitions from DVD to Blu-ray Disc and digital distribution models.

Under Smith’s leadership, the DEG, in its efforts to market home entertainment on behalf of the Hollywood studios, music companies and consumer electronics manufacturers, has grown to include more than 60 companies involved with home entertainment. The group also maintains retail relationships by engaging with the DEG Retail Advisory Board, which includes mass merchants, regional, online, e-tailers, rental chains and independent retailers. She also leads the DEG as it makes efforts to employ eco-friendly practices with regard to home entertainment products.  

Smith has been honored several times, receiving, among other honors, the Visionary Award by Home Media Magazine and The Hollywood Reporter. Before her time with DEG, Smith served briefly as a communications advisor for the Clinton White House and was an aide to Los Angeles Mayor Dick Riordan, Los Angeles City Council President John Ferraro and Los Angeles School board president Mark Slavkin. She is a graduate in communications of the University of Pennsylvania.

Carrie Dieterich, VP, Marketing and Industry Relations, Entertainment Merchants Association

Dieterich has more than 20 years in the home entertainment industry.

She joined EMA in 1994 and has held her position since 1999. Before that she served in Columbia Pictures’ theatrical marketing department, and prior to that worked as a production executive and as a production coordinator on several films.

Currently Dieterich oversees EMA’s research and marketing and develops programming for EMA conferences.

She is a graduate of San Francisco State University.

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