Trailer Park Adds, Promotes Staff20 Dec, 2012 By: Erik Gruenwedel
Entertainment marketing company Trailer Park/goodness Mfg. has hired D’nae Kingsley-Cronan as VP of integrated planning, while promoting Steve Boelhouwer to head of technology, and Brad Burris to creative director of digital/social.
Los Angeles-based Trailer Park said the hire and promotions are in response to an influx of new business in the agency’s digital division, including the rebuild of the Academy Award’s website, Oscars.com, all second-screen content for Peter Jackson’s three “Hobbit” films and marketing duties for Girl Rising, a global social action campaign poised to generate a billion impressions.
“D’nae’s diverse experience across research, branding, partnerships and emerging platforms make her a natural fit to take our integrated strategic planning department to the next level,” CEO Rick Eiserman said in a statement. “In this role, she'll be an invaluable partner to our clients and a key driver of a holistic, data-driven planning approach.”
Eiserman said both Boelhouwer and Burris have helped position Trailer Park as a digital and technology leader in the industry and will continue that trend in their new roles.