Starz Ups Two26 Aug, 2009 By: Billy Gil
Starz Entertainment has made two promotions: Michelle Parker to SVP of business/legal affairs, distribution; and Kelly Bumann to the newly created position of SVP of consumer marketing.
Parker most recently served as VP of business and legal affairs, distribution. She is the lead attorney for new media and technology for Starz Entertainment pay television and Starz Media, and the new role adds business affairs support for programming acquisitions and distribution arrangements, such as acing as the digital privacy officer for Starz.
Bumann previously served as VP, brand strategy and marketing communications. She was key in the rebranding and relaunching of Starz, particularly in its launch of original programming, such as “Crash.”