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Starz Promotes Programming Executives

28 Aug, 2012 By: Erik Gruenwedel

Fernandez, left; Bailey, right

Starz Entertainment Aug. 28 said it promoted Marta Fernandez and Karen Bailey to SVPs of original programming.

Starz Entertainment, which is a unit of multichannel video programming provider Starz LLC, said Fernandez and Bailey will be taking the lead on overseeing new development and current productions. Both report to managing director Carmi Zlotnik in Beverly Hills, Calif.

Starz Entertainment in recent years has been known for its content license deal with Netflix, which the latter used as a catalyst for its subscription video-on-demand business. That agreement ended last year.

Upcoming original series on Starz include “Da Vinci’s Demons” (2013) with David Goyer and BBC Worldwide Productions, “Spartacus: War of the Damned (2013),” “Magic City,” season two (2013), and the pirate drama “Black Sails” (2014) from director Michael Bay and Jon Steinberg.

Fernandez, who has been with the network since 2007, took the lead on the creative development and production of the “Spartacus” franchise (“Blood and Sand,” “Gods of the Arena,” “Vengeance,” and “War of the Damned”), “Boss,” and upcoming series “Da Vinci’s Demons” and “Black Sails.”

Bailey joined Starz in 2006 as a feature producer, overseeing the development and production for the company’s studio slate of television movies and mini-series for external networks such as Syfy, Lifetime and IFC.

She also served as executive producer on a number of projects for Starz’s home entertainment division, Anchor Bay Films. Bailey oversaw the production for early Starz Original series, “Crash” and “Party Down,” and later “Spartacus.” 

In 2011, she joined the creative development division as VP of original programming overseeing the Starz Original series, “Magic City,” in Miami.

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