Starz Names Jeffrey Hirsch Chief Operating Officer21 Jun, 2016 By: Erik Gruenwedel
David Weil upped to chief legal officer
Starz June 21 announced the appointment of Jeffrey Hirsch as chief operating officer, effective immediately. The premium TV channel also promoted David Weil to chief legal officer, with expanded duties, including oversight of human resources. Hirsch and Weil will continue to report to CEO Chris Albrecht.
"We are transforming Starz into a more innovative global entertainment brand. Jeff’s talent and experience will help us accelerate the transformation that began five years ago,” Albrecht said.
In his role as COO, Hirsch oversees affiliate sales, marketing, programming operations and research. Hirsch has played a key leadership role at Starz since joining in July 2015 as president of global marketing and product development. He oversaw the launch of the Starz app, the Starz network rebrand and the repositioning of the Starz Encore suite of services.
Hirsch joined Starz after serving most recently as EVP and chief marketing officer, residential services at Time Warner Cable. In this senior executive role since 2011, Hirsch was responsible for all TWC’s corporate marketing activities to the company’s residential customers. Hirsch first joined the cabler in 1999 and served in various executive roles, including responsibilities in strategic product development for the Time Warner Cable iPad app.