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Sony Pictures Taps Peluso for Faith Label

13 Jul, 2009 By: Billy Gil

Rich Peluso

Sony Pictures Home Entertainment has hired Rich Peluso as VP of Affirm Films, the company’s faith-based label, which has released such films as Fireproof and Facing the Giants.

Peluso will be based in Franklin, Tenn., and will work alongside Steve Okin, VP of family entertainment, to acquire, develop and market faith-based films as well as scout new opportunities for Affirm Films and explore Sony’s catalog for use for the label. He reports to Robert Rubin, EVP of SPHE.

Peluso most recently served as a consultant to SPHE. Previously he served in the faith arena as president of The Safe Side Company and president of EMI Christian Music Group Distribution, a division of EMI Music North America.

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