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Sony DADC Names New SVP of Sales, Europe

30 Apr, 2014 By: Chris Tribbey

Sony DADC has named Jesper Schertiger as its new SVP of European sales and marketing. Based in London, Schertiger will be responsible for all of DADC’s European sales, including both physical and digital supply chain services, as well as customer service, account management, planning and packaging.

Schertiger takes over for Chris Reiser, and brings more than 20 years experience in the physical and digital content industry.

“It is with tremendous enthusiasm and the greatest respect that I take up this responsibility to continue the successful journey in the market,” Schertiger said. “I look forward to strengthening the relationship Sony DADC already has with its clients and innovating strategies that make the most of this challenging environment.”

Dieter Daum, president and CEO of Sony DADC, added: “First of all, I would like to thank Chris Reiser for his numerous accomplishments over the past years and I would like to highlight the creation of our pan-European supply chain network and his unconditional commitment to Sony DADC. In addition to that, I’m delighted to welcome Jesper to his new and expanded capacity. We are fortunate to have benefitted from his expertise over the last years. Jesper's experience, reputation in the market, entrepreneurial and analytical knowledge of the content industry is an invaluable source of expertise for Sony DADC and all of our clients.”


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