Sarah Greenberg Joins The Weinstein Co.25 Jan, 2011 By: Erik Gruenwedel
Former Lionsgate home entertainment executive Sarah Greenberg has joined The Weinstein Co., where she co-heads marketing and publicity.
Greenberg, who left Lionsgate in December, began her new position in New York Jan. 25, according to a Weinstein representative.
While at Lionsgate, Greenberg was co-president of film marketing, a position that included focusing on theatrical, home entertainment and corporate publicity, promotions and events.
The Weinstein Co.’s critically acclaimed The King’s Speech received numerous Oscar nominations, including Best Picture, Best Actor (Colin Firth), Best Supporting Actor (Geoffrey Rush), Best Supporting Actress (Helena Bonham Carter), Best Director (Tom Hooper) and Best Original Screenplay (David Seidler).