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Rentrak Promotes Two

18 Apr, 2011 By: Billy Gil

Rentrak Corp.’s Cathy Hetzel now will carry the responsibilities of corporate president, in addition to her current role as president of Rentrak’s Advanced Media and Information division. In addition, former EVP of theatrical worldwide Ron Giambra has been promoted to president of theatrical worldwide.

Hetzel has been with Rentrak since 2004 and has led efforts to manage and grow media measurement and analytic services, including helping launch Rentrak’s video-on-demand business. Giambra has been with the company since 2001 and has been both VP and SVP of Rentrak’s theatrical unit before being upped to EVP in 2008, helping launch Rentrak’s box office performance reporting system during his years at the company.

“Both Cathy and Ron have been valuable contributors to the growth of Rentrak and will continue to be instrumental to company innovation and expansion in these new positions,” said Bill Livek, CEO of Rentrak.

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