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Rentrak Names New CEO

17 Jun, 2009 By: Erik Gruenwedel

Rentrak’s push to evolve into a one-stop data measurement company for all things entertainment, June 17 took another step when it named media research veteran Bill Livek CEO and member of the board, effective immediately.

Livek, who held executive positions with Experian Marketing Services and Simmons Research Bureau, replaces Paul Rosenbaum, who continues as chairman of Portland, Ore.-based Rentrak's board, a position he has held since 2000.

Rentrak, which is starting to track mobile usage and network television, June 16 said it partnered with Duluth, Ga.-based Concurrent Computer Corp. to measure video-on-demand (VOD) on PCs and mobile phones to help media clients better monetize media information with advertisers via near-real-time data.

It tracks TV audience habits from 100 million set-top boxes, in addition to video-on-demand and digital-download tracking for a variety of cable multisystem operators.

Rentrak earlier this month posted a 33% increase in fourth-quarter income due in part to expanded video audience tracking agreements. It still generates the bulk of revenue by augmenting revenue-sharing agreements between the studios and video rentailers.

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