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Rentrak Hires Director of Business Development

21 Jan, 2009 By: Erik Gruenwedel


Rentrak Jan. 21 announced it hired Cory Sher as director of business development for its on demand data-tracking unit.

Portland, Ore.-based Rentrak’s Advanced Media Information business segment processes on-demand data from about 54 million set-top boxes from 28 cable, multiservice operators and linear TV.

Sher, who previously developed marketing strategies for Hallmark Channel, Lifetime Television and Scripps Network, reports to Carol Hinnant, SVP of business development, AMI, in Portland.

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