Pears Joins RLJ Entertainment9 Jun, 2014 By: Chris Tribbey
RLJ Entertainment has added Mike Pears as its new EVP of content sales, putting him in charge of sales for RLJE’s non-physical wholesale business, including digital, VOD and TV.
Pears brings nearly 20 years experience in the media industry to RLJ Entertainment, including 15 in digital media. Most recently he oversaw digital and VOD distribution as VP of digital sales at Cinedigm Entertainment, helping to grow Cinedigm into one of the world’s largest indie distributors and the world’s largest aggregator of digital film and TV content. Previously he held executive positions at the Recording Industry Association of America (RIAA), SoundExchange, Ernst & Young, and was co-founder of MusiKube.
“We are very excited to bring Mike on board,” said Sylvia George, president of RLJ Entertainment. “With his foundational experience in the industry and leading role in the digital and cable/satellite VOD space, he brings a wealth of knowledge and strategic perspective to the exploitation of RLJE content.
“He will be leading all non-physical distribution channels in North America and working closely with the RLJE global businesses to help ensure an integrated, fully-maximized exploitation strategy.”