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Netflix Creates Chief Platform/Partnership Officer Position

12 Aug, 2013 By: Erik Gruenwedel

Greg Peters is promoted to the new position, which reports directly to CEO Reed Hastings

Netflix has promoted Greg Peters to the newly created position of chief platform/partnership officer, which reports directly to CEO and co-founder Reed Hastings.

The promotion of Peters, who was VP of product development, was alluded to in an Aug. 6 regulatory filing disclosing his stock options; and confirmed by a source familiar with the situation.

The new senior executive position underscores Netflix’s push to assert more influence on consumer electronics manufacturers, including, notably, smart-TV makers.

Netflix, which entered the streaming business in 2007, and launched a Roku-branded media player in 2008, has become a must-have app for myriad CE devices such as smartphones, TVs and Blu-ray Disc players, among others.

Over the years, Netflix has migrated from embedded app to prominent location on the remote control. The Los Gatos, Calif.-based rental service has also been instrumental in enhancing control of the TV via a user’s tablet or mobile phone.

Netflix and YouTube recently partnered to create an open protocol called “DIAL,” which enables developers to create second-screen apps, and is seen as a competitor to Apple’s AirPlay, according to Gigaom.com.

Separately, Google Fiber again ranked as the fastest ISP in the country in July with an average 3.68 megabits per second (Mbps) — the speed of data transfer, according to new data released Aug. 12 by Netflix.

Google Fiber, which is only available in Kansas City, with rollout planned in select other cities, is also the fastest ISP in the world — trumping OWNIT in Sweden at 3.16 Mbps and Finland’s KYMP at 3.10 Mbps.

Runner-up in the U.S. is Cablevision Optimum (2.53 Mbps) and Cox Communications at 2.44 Mbps. Slowest ISPs in the U.S. include Clearwire (1.18 Mbps), AT&T DSL (1.38 Mbps) and Verizon DSL (1.40 Mbps).


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