Mitch Lowe Joins Upstart Movie Chip Distributor23 Sep, 2014 By: Erik Gruenwedel
Mitch Lowe, co-founder of Netflix and former COO and president of Redbox, has joined the board of FlixChip Corp., a fledgling distributor of feature-length movies on USB drives (“MuviChips”) for mobile devices.
Lowe will help Chico, Calif.-based FlixChip with corporate strategy, content licensing, distribution and capitalization.
MuviChip is a USB drive that contains a DRM (Digital Rights Management) protected file of a movie. MuviChip delivers a fully portable and accessible entertainment experience to the mobile consumer without the limitations of DVD, Blu-ray Disc, downloading and streaming. A movie on MuviChip can be played on almost any mobile device, and movies purchased on MuviChip are added to the consumer’s digital library.
FlixChip hasn’t announced any MuviChip price points or studio content license agreements.
“FlixChip has solved for all of these challenges by creating a new media. I think that [it] has the potential to change the way the world watches movies,” Lowe said in a statement.