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Maya Expands Home Entertainment Arm

1 Jul, 2009 By: Angelique Flores

Maya Entertainment has made three new executive appointments in its home entertainment division. Mary Escobedo has been promoted to VP of sales for home entertainment. Kristi Alires has joined the company in the newly created position of VP of marketing for home entertainment. Christina Hirigoyen is now director of sales for home entertainment.

Maya is beefing up its home entertainment staff to support its success in the home video marketplace, according to the company.

Escobedo is now responsible for expanding Maya’s reach in the home entertainment marketplace. She will establish promotional and strategic partnerships with key retailers. Escobedo has been with Maya for two years, most recently serving as director of sales where her leadership and sales experience expanded Maya’s entry into the Latino DVD marketplace by creating key partnerships with Blockbuster Inc. and increasing the division’s revenue.

Escobedo has more than 15 years of sales experience. Prior to Maya, she held positions at Universal Music & Video Distribution and Urban Vision Entertainment.

Alires is responsible for establishing Maya’s brand positioning and setting marketing and advertising strategies for the home entertainment division. She previously served as VP of marketing at Xenon Pictures, where she set marketing strategies for both home video and theatrical releases as well as oversaw sales and business development functions to support the acquisitions and sales departments.

As director of sales, Christina Hirigoyen is responsible for the growth and management of key accounts such as Ingram, VPD, Baker & Taylor and AEC. She was regional director of sales at First Look, managing key national accounts and developing new business. In addition, she was sales manager for Warner Music Latina and supervisor of national sales for Fonovisa. 

“With the tremendous growth in Latino themed cinema, we are overwhelmed with the need for additional coverage in key accounts and in creating retail specific marketing campaigns that reach consumers,” said Victor Elizalde, Maya’s head of home entertainment. “Our slate demands this expansion; these industry experts will help Maya’s growth as they are truly the best in their field.”


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