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Lionsgate Promotes Rathauser to SVP, Marketing

Michael Rathauser
Michael Rathauser

By Staff Reports | Posted: 19 Nov 2008

Michael Rathauser has been promoted to SVP of marketing for Lionsgate’s home entertainment businesses, recognizing the nine-year veteran’s significant contributions to the company's fast-growing family home entertainment business.

He will continue to oversee the strategy, marketing and management for Lionsgate Family Entertainment and the StudioCanal library.

The announcement came from Anne Parducci, EVP of marketing, to whom he will continue to report.

Rathauser has developed partnerships with some of the most recognizable brands in children’s entertainment such as Marvel, Scholastic, American Greetings, Mattel, MGA Entertainment, among many others. 

“Michael has been a loyal and valuable part of Lionsgate for almost a decade,” Parducci said. “He has shown an uncanny ability to market our family entertainment brands, and it is largely through his innovative ideas that our family business has grown to become one of the largest distributors of children’s non-theatrical product in the industry.

“Michael’s contributions will guide us through a very exciting time as we continue to grow our family business and prepare ourselves to capitalize on the continued growth of digital technology and Blu-ray.”

It was under Rathauser’s guidance that the first of four Marvel animated direct-to-DVD films debuted at the No.1 spot on the children’s non-theatrical charts, and it was those same features that have cumulatively shipped more than 3 million units. Rathauser also took charge of the launching of the “Speed Racer” franchise, which marked Lionsgate’s first produced animated television series. He also oversaw StudioCanal’s library, which includes such titles as Terminator 2: Judgement Day, Total Recall and Rambo. 

Rathauser joined the company as a brand manager at Artisan Entertainment (which was acquired by Lionsgate), where he supervised the marketing and mass launch of the Baby Einstein brand, and the home entertainment release of Blair Witch 2: Book of Shadows, Requiem for a Dream and National Lampoon’s Van Wilder. 

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