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Home Entertainment Veteran Nickerson to Lead Broad Green Pictures

2 Apr, 2015 By: Stephanie Prange

Industry veteran Steve Nickerson has joined Broad Green Pictures as president of home entertainment to build and manage the company’s new division in DVD, digital and television sales. Sandy Friedman and Bobby Gerber, previously with Summit Entertainment along with Nickerson, have also joined Broad Green — Friedman as EVP of home entertainment operations and Gerber as SVP of home entertainment sales.

“The ways in which consumers experience films continue to evolve, as do the expectations of both the existing, traditional customers as well as emerging platforms that we will partner with to bring Broad Green Pictures films to consumers,” said Nickerson. “Building an organization that recognizes and rapidly responds to the changing demands of the marketplace is a challenging, yet simultaneously fantastic opportunity, which is enhanced exponentially when done within the greater Broad Green Pictures team, where the foundation of innovation and operational excellence is already well established. The ability to work with Gabriel and Daniel to build an independent studio that will enable the realization of their unique visions for bringing film entertainment to consumers is truly exciting."

Nickerson will serve on the company’s green-light committee, and report directly to CEO Gabriel Hammond.

“Steve possesses absolutely unparalleled experience in business building and execution in home entertainment,” said Gabriel Hammond, CEO of BGP, and Daniel Hammond, BGP Chief Creative Officer. “He will provide such incredibly strong leadership and create a tremendous platform for innovation- we couldn't be more excited to welcome him, Sandy and Bobby to the Broad Green family.”

The home entertainment division includes the development and distribution of hard goods (DVD/Blu-ray), setting up and managing cable/satellite VOD partners (such as DirectTV, Dish Network, InDemand, etc.) and Internet-based transactional relationships (such as iTunes, Amazon, GooglePlay, etc.). It also incorporates all other ancillary channels (Pay TV, SVOD, "free TV").

Nickerson was most recently president of Millennium Entertainment, where he oversaw the sales, marketing and distribution departments. Nickerson joined Millennium from Summit Entertainment, where he served as president of home entertainment, after building the division from the ground up. He was responsible for development, sales, marketing and distribution of all physical and digital home entertainment products and achieved more than $1 billion in net sales in less than four years. Prior to Summit, Nickerson held several positions at Warner Home Video, including Worldwide VP of DVD Marketing and SVP of U.S. Sales.

As EVP of operations Sandy Friedman will oversee all operational aspects of the home entertainment businesses, including, but not limited to, the creation of all masters for physical products (DVD/BD), the replication and distribution of products to retail and distribution customers, the order-to-cash processes, return product processes, warehousing and inventory control.

Friedman comes to Broad Green from Cinedigm, where he held the same role. Prior to Cinedigm, he led the home entertainment operations function at Summit Entertainment. Prior to Summit, Friedman was VP of content operations at Netflix.

As SVP of sales, Bobby Gerber will manage all sales and account management activities for Walmart and its associated companies (Vudu, Sam’s Club), Amazon and other accounts, and will work closely with other platform sales executives to maximize performance in the overall market for each individual title/property.
Gerber joins BGP from Arc Entertainment where he was the EVP and GM. While at Arc Entertainment, Gerber was responsible for development and execution of its retail strategy.  Prior to Arc, Gerber was EVP and GM of home entertainment at Summit Entertainment.  Previously, he worked 10 years with Warner Bros. as a sales executive in its home entertainment division, as well as Toshiba where he was a regional sales manager.


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