Hoffman, Porteneuve Promoted at Universal13 Jul, 2009 By: Thomas K. Arnold
Two senior executives have been promoted at Universal Studios Home Entertainment, at a time when the studio is ramping up its operations in preparation for a flurry of high-profile DVD and Blu-ray Disc releases.
Hilary Hoffman has been appointed to the newly expanded position of EVP of marketing while Lea Porteneuve has been promoted to SVP of communications and publicity.
Hoffman previously was SVP of brand and digital marketing, while Porteneuve was VP of publicity. Both promotions were announced by Universal Studios Home Entertainment president Craig Kornblau.
In her expanded role, Hoffman will oversee all facets of marketing for Universal, including creative and content development. She also will continue to drive the marketing strategy for new Blu-ray Disc and DVD releases as well as catalog and TV titles, in addition to overseeing marketing for all emerging digital platforms.
“Over the years, Hilary has made significant contributions to our overall success,” Kornblau said. “She has developed strategic marketing campaigns that have stood out against the competition and driven consumer sales beyond industry expectations. Her vast insight and expertise will be vital to our efforts as we continue to aggressively promote burgeoning physical and digital platforms.”
Hoffman has been with Universal since 1994, holding several key marketing positions. Before that she worked in the marketing department at what was when Buena Vista Home Video (now Walt Disney Studios Home Entertainment).
She will continue to report to Kornblau, Universal Pictures president of marketing and distribution Adam Fogelson and Universal Pictures president of marketing Eddie Egan.
Porteneuve, who joined Universal in 2004, will serve as the home entertainment unit’s chief spokesperson, oversee all business, technology and executive communications, and supervise strategic publicity initiatives for Blu-ray Disc and DVD releases.
She also will serve as company’s principal public relations strategist on cross-studio committees dedicated to the advancement of the home entertainment industry, which includes serving on the Communications Committee for DEG: The Digital Entertainment Group.
“Lea is a seasoned communications strategist who is equally accomplished in the realms of publicity and corporate communications,” Kornblau said. “We’re very excited to announce this expansion of her already considerable responsibilities within our division.”
Before she joined Universal five years ago, Porteneuve spent nearly a decade at Metro-Goldwyn-Mayer Studios, ultimately advancing to VP of corporate communications.
Porteneuve reports to Hoffman and Universal Pictures executive VP of marketing and publicity Michael Moses.
Universal Studios Home Entertainment has a wealth of product in the pipeline thanks to a particularly robust year to date for its theatrical parent. Among the studio’s high-profile upcoming new releases are Coraline, July 21, and Fast & Furious, July 28.