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GameStop Has New Digital Media Head

5 Aug, 2009 By: Chris Tribbey

GameStop Corp. has appointed Chris Petrovic, a 10-year veteran of digital business management, to its newly created position of GM of digital media.

Petrovic will be responsible for the video game retailer’s digital strategy, including acquisitions and digital sales via the company’s 6,200 stores and gamestop.com and gameinformer.com Web sites.

“As the digital world of gaming and entertainment evolves, GameStop is well positioned to do what it does best: help create markets. This includes identifying and effectively participating in emerging trends in casual, browser and mobile gaming,” said GameStop CEO Daniel DeMatteo. “While we are currently one of the leaders in the online PC game retail space through our recently relaunched GameStop Casual Digital Store, we are also committed to supporting our unique and vast footprint of brick-and-mortar stores and knowledgeable associates with a smart digital business platform.”

Petrovic most recently worked as VP of digital media for Playboy Enterprises. Before there, he worked as VP of business development for AG Interactive and VP of corporate strategy and business development for theglobe.com.

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