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Cinram Taps Warner’s Crosier to Head Digital

23 Mar, 2011 By: Chris Tribbey

John Crosier

Showing further intent to make a strong push into the digital delivery arena, Cinram International has added industry veteran John Crosier as its new SVP of digital architecture and delivery. Crosier had served as Warner Bros. executive director of global operations for nearly four years.

The addition comes just more than a month after the replicator acquired Los Angeles-based digital media company 1K Studios.

“Highly reputable within the industry, experienced with a proven track record, John brings a great perspective to our digital team,” said Cinram CEO Steve Brown Crosier, to whom Crosier will report directly. “He has firsthand insight into digital supply chain and delivery methods to meet the ever changing needs of our customers.”

Crosier will be responsible for expanding Cinram’s digital services, capabilities and delivery solutions for customers, developing market opportunities, and will oversee Cinram’s digital supply side mechanics and operations. He will work in tandem with the company’s newly formed digital team, composed of Matt Kennedy, 1K Studios’ president, and Ben Higgins, Cinram’s VP of emerging markets and innovation. He will be based in Los Angeles.

“Cinram is one of the first manufacturers to really dive into digital,” Crosier said. “I’m excited about the opportunity to drive, influence and be the industry leader in what is undoubtedly the future in this business.”

At Warner Bros. Crosier helped grow the studio’s digital supply chain and also acted as digital ambassador for DEG: The Digital Entertainment Group, where he worked to develop standards and reporting methods.

Before Warner Crosier was director of global operations at Studio411. He’s also held positions with TMI Sales, PDS/New Roads, New Line Home Entertainment and 20th Century Fox International Home Entertainment.

The Bethlehem, Penn. native has a dual bachelor’s of science in operations management and marketing from Fairfield University.

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