Blockbuster Hires Online Director28 Jan, 2009 By: Erik Gruenwedel
Blockbuster Inc. Jan. 28 named Robert Barr VP of Blockbuster.com.
Barr will lead Blockbuster Online, including re-establishing the Dallas-based No. 1 DVD rental service’s online retail and by-mail subscription programs — a daunting task considering rival Netflix’s market superiority in the space.
Bar was SVP of Interactive for Education Management, a $1.6 billion for-profit educational provider in the United States and Canada.
Last week Blockbuster named former Philips executive Kevin Lewis to oversee Blockbuster’s forays into direct-to-home connected devices, set-top boxes, portable video players, DVD vending machines and digital kiosks.