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Blockbuster Hires Online Director

28 Jan, 2009 By: Erik Gruenwedel

Robert Barr

Blockbuster Inc. Jan. 28 named Robert Barr VP of Blockbuster.com.

Barr will lead Blockbuster Online, including re-establishing the Dallas-based No. 1 DVD rental service’s online retail and by-mail subscription programs — a daunting task considering rival Netflix’s market superiority in the space.

Bar was SVP of Interactive for Education Management, a $1.6 billion for-profit educational provider in the United States and Canada.

Last week Blockbuster named former Philips executive Kevin Lewis to oversee Blockbuster’s forays into direct-to-home connected devices, set-top boxes, portable video players, DVD vending machines and digital kiosks.

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