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Blockbuster Hires Digital Entertainment Executive

22 Jan, 2009 By: Erik Gruenwedel

Kevin Lewis

Blockbuster Inc. Jan. 22 further established itself as a player in digital distribution with the creation of a specific SVP position in charge of electronic media.

The Dallas-based No. 1 DVD rental company named former Philips executive Kevin Lewis to the position, where he will oversee Blockbuster’s forays into direct-to-home connected devices, set-top boxes, portable video players, DVD vending machines and digital kiosks.

The 37-year-old Lewis was chief officer of strategy and new business development for Philips Consumer Lifestyle, a self-proclaimed $20 billion product division of Amsterdam-based Royal Philips Electronics.

Lewis will be responsible for creating user-friendly consumer applications for Blockbuster, including interactive TV, 3-D video and digital audio.

“[Kevin] will help us expand Blockbuster’s reach as a multichannel provider of media entertainment,” said chairman and CEO Jim Keyes.

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